Recent Posts
This is a guest post by Ben Plomion.
In Part 1 of our Ultimate Guide to Search Retargeting, we looked at the players involved in this revolutionary tactic, how it works, and the impressive “Power Ups” it can give your marketing effort.
Today, we’re going to look at how to take your Search Retargeting efforts to the next...
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This is a guest post by Ben Plomion of Chango.
When Facebook launched Facebook Exchange (FBX) last September, it was an important day in the history of online advertising. Facebook accounts for some 25 percent of U.S. display inventory on the web. Now that inventory can be purchased with real-time bidding (RTB), and marketers can...
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This is a guest post by Ekaterina Walter.
There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook. Since 2004 it has grown to over one billion users globally, with over half of those logging on daily. What can we learn from founder and CEO Mark Zuckerberg’s...
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This is a guest post by Sarah Levy.
If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. The world’s largest social networking website for professional workers claims more than 175 million registered members in more than 200 countries and territories around the world —...
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This is a guest post by Manish Pandey.
If you’re dreaming of a career in SEO, I have two words of advice for you:
Be. Adaptable.
Seriously, if you don’t have the ability to change course on a dime, the SEO world is going to make your life miserable. That’s because Google changes its algorithm, on average, once a...
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This is a guest post by Mel Carson.
When I was asked by Professor Paul Springer to co-author Pioneers of Digital, I seriously wondered how on earth we’d whittle down our long list of ground-breaking candidates into the final twenty we ended up choosing.
He’d drawn up a list of people he felt had made significant contributions...
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of 
