by Guest Author on May 15, 2012
This is a guest post by Joel Harrison.
The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about.
Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. This may come as a surprise, since Google+ isn’t as popular as was first expected. It’s trying to reverse that situation though and bind everything together into a huge social network, always faithful to its mission ‘to organize the world’s information and make it universally accessible and useful’. A day may soon come where there is no getting away from its global presence.
This post will talk about the old model (links), the new model (Authored PageRank), authorship markup, rich snippets and their benefits, a possible Google+ commenting system, vanity URLs, and how Google+ all effects content marketing.
by Guest Author on May 8, 2012
This is a guest post from Christopher Wallace.
It’s 2 p.m. on a Wednesday and that fully loaded triple-decker sandwich from the nearby deli has you wondering how long you can get away with catching some z’s under your desk, or if that drawing-eyes-on-your-eyelids thing really works.
Whether or not you plowed down a big meal or have the mid-week blues, those last few hours of the work day or week can be some of the most unproductive. So how do you pick yourself up and get back into the swing of things?
The answer is in creating good habits. While taking a swig of an energy drink might help for a few hours, it’s really only a temporary patch. Good habits at business not only help motivate you throughout the day, they start to kick in naturally once you make them a part of your daily routine. And once you have good habits in place, you’ll find that you’re more productive, less tired, and more satisfied with your overall performance.
by Guest Author on May 1, 2012
This is a guest post from Craig Robinson.
Getting proper return on investment for Facebook advertising can be tricky. First, you need to create an ad that attracts clicks, which usually is the easy part, and then you need a decent percentage of the people clicking through to be potential customers. The last thing is a bit harder to control but has a huge impact on the end result. When the wrong people click, your conversion goes down and you have to pay Facebook for nothing. There are, however, a few tips you can follow that might increase your performance. If your Facebook-advertising results are around break even, they may very well make your advertising efforts profitable.
Top Five Tips for Improved Ad Conversion
Test your ads for conversion
Usually, when we create Facebook ads, we do a number of versions of them (via A/B testing) and then choose the ones that get the highest click-through rate (and this is possibly why we see so many ads with smiling stock-photo ladies). However, this might not be the most effective ad-creation process. When doing it this way, we take don’t take the conversion into consideration, which essentially decides how much we will earn in the end. In most cases, a lower click trough rate with higher conversion is the best option for an advertiser. It gives value for the money put in.
by Guest Author on April 24, 2012
This is a guest post from Brad Shorr.
A lot of entrepreneurs and midsize firms say they “get a lot of web leads.” However, when asked if they know the source of the leads, they have only a vague idea – and sometimes, no idea at all.
How can you tell where to direct your marketing efforts if you don’t know where your leads are coming from? You can’t.
This post will talk about how to set up lead tracking on your site, take the guesswork out of your marketing, and help you get more, high quality leads.
Phone Conversions
A lot phone inquires are never even identified as web leads! This can lead firms to seriously undervalue their Internet marketing efforts.
There are basically two ways to track phone leads: “simple” and “session.”
Simple Phone Tracking
With this method, a service provider such as Marchex sets up a unique phone number that is tied to a particular lead source. Depending on how broadly or precisely you want to track, a handful or a much larger number of phone numbers can be used.
This is a preview of Web Lead Tracking Explained: How to Get High Quality Leads with the Internet.
Read the full post (989 words, 1 image, estimated 3:57 mins reading time)
by Guest Author on April 17, 2012
This is a guest post from Neil Davidson.
In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. Any forward thinking business will do well to take note and use video to their advantage.
But where do you start? Surely, video marketing must be really expensive, time consuming, and technical? Actually, none of those concerns are necessarily worth the worry. The growth of affordable, digital technology means that anyone can make a video and put it online, instantly widening their audience base beyond anything we could have imagined 10 years ago.
The key is strategy. Even on a limited budget, if you plan well, maximize your resources and invest some creative energy it is possible to build a video marketing campaign that will take your business to the next level.
Here are some tips to get you started.
Have clear goals
There is no use investing the time and money in creating a video marketing strategy if you don’t know what you want at the end of it. Are you trying to build awareness of your brand? Maybe you want visitors to stay on your website for longer and reduce your bounce rate? Or perhaps you just want to turn those page views into sales.
This is a preview of How to Create a Video Marketing Strategy for Your Business.
Read the full post (1263 words, 3 images, estimated 5:03 mins reading time)
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Tamar is also the author of 
Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart