Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

Home >

From the monthly archives:

November 2006

Stumbles for the Week of November 12, 2006

November 12, 2006

I joined StumbleUpon on April 10, 2005. For awhile, I used it heavily, and then my use tapered off. With its membership growing and my interest in social media becoming more and more defined and apparent, and with new incredibly interesting websites being added, I’ve been using it a lot more lately.

We could always write about the same old news and the same old stuff, but we can also deviate and expound upon those networks upon which we partake and the findings therein. It is nice to write about Digg, but it’s even better to write about your findings within Digg. It is nice to find a useful bookmark on del.icio.us, but it’s much more desirable when you actually share your findings with others. That is the power of social networking, especially when you use your blog to market these sites too. (I’m sure the owners also appreciate that traffic is driven to them by other means!)

With that, I intend to feature a weekly stumbles section where I can share websites that I feel are interesting — and why.

Read the full article →

My UNPAID Review of ReviewMe

November 11, 2006

ReviewMeYes, you read that correctly. My review of ReviewMe is unpaid. I am writing actually to point out two small issues that could potentially create issues for the system in the future.

First of all, what is ReviewMe? It’s a really elegant system created by Aaron Wall and Andy Hagans, both of whom are very well-respected SEO industry leaders. The concept is simple: bloggers get paid to write reviews about products or services. If your site meets certain acceptance criteria, your blog is eligible to partake in the process. Advertisers can contact bloggers asking them to write about specific services, and bloggers can choose whether they want to write about that topic. The blogs must be written within 48 hours of initial contact, can be either positive or negative, and the blogger must disclose that s/he is writing a paid review.

I have already written a paid review of ReviewMe.

Read the full article →

Are You Addicted to RSS Feeds?

November 10, 2006

I’m a little saddened by the message from this guy, though he looks kind of friendly:

Bloglines Plumber

I suppose the rest of my news reading will have to wait until tomorrow.

Read the full article →

Should Universal be Entitled to Zune profits?

November 9, 2006

On November 14th, the Microsoft Zune, a wireless portable media player, will be available for sale. The hype in anticipation of the Zune has been pretty darn big, and apparently other companies (read: Universal, the world’s largest music company) are looking to cash in.

Microsoft announced yesterday that it would be giving over $1 per each Zune sold to Universal. That’s $1 per a piece of hardware that Universal had no involvement in producing. However, the agreement reached means that Universal will now be licensing its music in the Microsoft Zune store, which leaves the status of iTunes to be determined.

Microsoft’s agreement to pay Universal per Zune unit sets off a heat wave and puts a lot of pressure on Apple to do the same (Apple currently pays off a portion of royalties per iTunes sales and does not compensate anyone for the sales of its iPods). Universal has one year left of its licensing agreement with the iTunes store, and who knows what kinds of negotiations will be made once the Zune precedence is set. Apple is Microsoft’s biggest competitor in the portable music market, so Microsoft played the pretty devious card when agreeing to this deal.

Read the full article →

Google’s Plan to Take Over the World

November 9, 2006

Very Old RadioGoogle has already announced its desire to place its ads in print media. But the company hasn’t stopped there. Google is aiming to infiltrate the spoken word as well, as it positions itself to advertise on American radio.

Again, I believe that there’s a fundamental flaw in Google’s offline initiative, most importantly that advertisers won’t reach their desired audiences. The ads would have to be targeted very well, but with a wide variety of listeners from different backgrounds, I would find that extremely tough. The technology in print and on the radio is simply not as sophisticated as the technology that is in place on websites. Furthermore, if they’re going to ask me to access a web site, I’ll find it difficult to remember the URL when I’m driving. I also wonder how an SEO company who might pursue this option would be able to prove to its client that new traffic was driven to the client’s website through print ads or radio. The analytics of referrer pages would be lacking completely.

Read the full article →