Comments on: Dissatisfied Customers + Word of Mouth = Marketing Gone Bad http://www.techipedia.com/2007/marketing-mistakes-and-perception/ tamar weinberg is a social media consultant and tech geek at heart Wed, 17 Mar 2010 00:37:42 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Destroy Enemies Using Social Media Tools » aimClear Search Marketing Blog http://www.techipedia.com/2007/marketing-mistakes-and-perception/#comment-38328 Destroy Enemies Using Social Media Tools » aimClear Search Marketing Blog Mon, 19 May 2008 21:35:39 +0000 http://www.techipedia.com/2007/07/18/marketing-mistakes-and-perception/#comment-38328 [...] Dissatisfied Customers + Word of Mouth = Marketing Gone Bad Tamar Weinberg, techipedia [...] [...] Dissatisfied Customers + Word of Mouth = Marketing Gone Bad Tamar Weinberg, techipedia [...]

]]> By: CatherineL http://www.techipedia.com/2007/marketing-mistakes-and-perception/#comment-32271 CatherineL Tue, 12 Feb 2008 08:44:13 +0000 http://www.techipedia.com/2007/07/18/marketing-mistakes-and-perception/#comment-32271 D Huerta - I'm sorry, but if Continental choose to be affiliated with them, then they have to live with the consequences of their errors. I so hope that mean stewardess was fired. And how foolish is the National Pork Board? I think it's time these big companies accept that they can't use their size and bullying tactics to push consumers round anymore. And that is what I love about the Internet. D Huerta – I’m sorry, but if Continental choose to be affiliated with them, then they have to live with the consequences of their errors. I so hope that mean stewardess was fired.

And how foolish is the National Pork Board? I think it’s time these big companies accept that they can’t use their size and bullying tactics to push consumers round anymore. And that is what I love about the Internet.

]]> By: Boone Chu http://www.techipedia.com/2007/marketing-mistakes-and-perception/#comment-26636 Boone Chu Wed, 19 Dec 2007 10:50:43 +0000 http://www.techipedia.com/2007/07/18/marketing-mistakes-and-perception/#comment-26636 D Huerta Says: "though ExpressJet <b>is a regional connections airline for Continental</b>, its employees are in fact not Continental employees, even though <b>they wear similar uniforms in some markets</b>" "and <b>are currently using the Continental paint scheme for their aircraft</b>" Gee, in a world where it's all about 'perception' if it looks like a duck, quacks like a duck then, I guess, we should hire a spook to dig through the corporate financials to see if it might, in fact, be a chicken, posing as duck. "Chicken. The other duck" "Do not scatter diamonds before ducks. They prefer grain". -Chiun, the current Master of Sinanju D Huerta Says: “though ExpressJet is a regional connections airline for Continental, its employees are in fact not Continental employees, even though they wear similar uniforms in some markets” “and are currently using the Continental paint scheme for their aircraft”

Gee, in a world where it’s all about ‘perception’ if it looks like a duck, quacks like a duck then, I guess, we should hire a spook to dig through the corporate financials to see if it might, in fact, be a chicken, posing as duck.

“Chicken. The other duck”

“Do not scatter diamonds before ducks. They prefer grain”.

-Chiun, the current Master of Sinanju

]]> By: D Huerta http://www.techipedia.com/2007/marketing-mistakes-and-perception/#comment-19537 D Huerta Tue, 04 Sep 2007 20:25:11 +0000 http://www.techipedia.com/2007/07/18/marketing-mistakes-and-perception/#comment-19537 I noticed you used the image of a Continental Airlines 757. The incident actually occurred on an ExpressJet, Embraer Regional Jet, and though ExpressJet is a regional connections airline for Continental, its employees are in fact not Continental employees, even though they wear similar uniforms in some markets (in others the uniforms are Delta's and other carriers they provide connections to) and are currently using the Continental paint scheme for their aircraft (part of a contract deal when ExpressJet bought Continental's regional carrier Continental Express. This should be pointed out since the distinction between the minor regional carrier (ExpressJet) and the major international carrier (Continental Airlines,Inc), is that Continental is known for it's exceptional service and award winning flight crews. You do a disservice to Continental, your entry creates the misconception that this occurred on one of the major carriers flights, when if fact, it did not. In an article about perception, it just seems out of place. I noticed you used the image of a Continental Airlines 757. The incident actually occurred on an ExpressJet, Embraer Regional Jet, and though ExpressJet is a regional connections airline for Continental, its employees are in fact not Continental employees, even though they wear similar uniforms in some markets (in others the uniforms are Delta’s and other carriers they provide connections to) and are currently using the Continental paint scheme for their aircraft (part of a contract deal when ExpressJet bought Continental’s regional carrier Continental Express. This should be pointed out since the distinction between the minor regional carrier (ExpressJet) and the major international carrier (Continental Airlines,Inc), is that Continental is known for it’s exceptional service and award winning flight crews. You do a disservice to Continental, your entry creates the misconception that this occurred on one of the major carriers flights, when if fact, it did not. In an article about perception, it just seems out of place.

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