Comments on: Social Media Marketing Without Brand Awareness Can Kill You http://www.techipedia.com/2007/viral-marketing-hoax/ tamar weinberg is a digital marketing specialist, social media consultant, and tech geek at heart Thu, 09 Feb 2012 15:06:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: KickStartBlogging: - Social Marketing : Kick Start Blogging http://www.techipedia.com/2007/viral-marketing-hoax/#comment-38029 KickStartBlogging: - Social Marketing : Kick Start Blogging Tue, 13 May 2008 22:44:34 +0000 http://www.techipedia.com/2007/07/08/viral-marketing-hoax/#comment-38029 [...] Social Media Marketing Without Brand Awareness Can Kill You  Social media marketing can be very effective if done the right way, but if it backfires, the fallout can be pretty undesirable. Such was the case for this Digg [...]

]]> By: Vince Teoh http://www.techipedia.com/2007/viral-marketing-hoax/#comment-15832 Vince Teoh Wed, 11 Jul 2007 19:34:37 +0000 http://www.techipedia.com/2007/07/08/viral-marketing-hoax/#comment-15832 I mean, the Digg story was submitted by a certain "russvirante"... how obvious can you get? But at the end of the day Burton got the exposure it was hoping for, even though it was not entirely positive. I mean, the Digg story was submitted by a certain “russvirante”… how obvious can you get? But at the end of the day Burton got the exposure it was hoping for, even though it was not entirely positive.

]]> By: Yoav Ilan http://www.techipedia.com/2007/viral-marketing-hoax/#comment-15708 Yoav Ilan Tue, 10 Jul 2007 19:35:45 +0000 http://www.techipedia.com/2007/07/08/viral-marketing-hoax/#comment-15708 Great piece Tamar! To your point Bill: indeed we should always assume that some experts will take advantage of their expertise, it is human nature. The key here is making the mechanics of the social networks transparent. From looking at the software development world: an open source product can benefit from ongoing enhanced security. For example: the apache server, since its code is open any attacker can analyze it, search for loopholes and devise an attack. Fortunately, it also allows the developers to do the same and once a new vulnerability is found, the experts can fix it in a timely fashion. Social networks like Digg are “open source??? in nature.

]]> By: Bill Hartzer http://www.techipedia.com/2007/viral-marketing-hoax/#comment-15631 Bill Hartzer Mon, 09 Jul 2007 22:20:54 +0000 http://www.techipedia.com/2007/07/08/viral-marketing-hoax/#comment-15631 Devindra, the experienced users (the real experts) will use their expertise to take advantage of the system--and they will take advantage of the system. Those who aren't the real experts won't have done their homework and address all the possible loopholes: they'll cross their Ts and dot their Is. Another great post, Tamar! Devindra, the experienced users (the real experts) will use their expertise to take advantage of the system–and they will take advantage of the system. Those who aren’t the real experts won’t have done their homework and address all the possible loopholes: they’ll cross their Ts and dot their Is.

Another great post, Tamar!

]]> By: Devindra http://www.techipedia.com/2007/viral-marketing-hoax/#comment-15556 Devindra Mon, 09 Jul 2007 02:51:13 +0000 http://www.techipedia.com/2007/07/08/viral-marketing-hoax/#comment-15556 Excellent piece Tamar! What's truly troubling is that the Virante marketing people behind this supposedly know quite a bit about how the social media networks work. I suppose that's how they were able to fool us for so long. Your suggestions are great for newcomers to the social media field, but what do you do when experienced users try to use their expertise to take advantage of the system? Excellent piece Tamar! What’s truly troubling is that the Virante marketing people behind this supposedly know quite a bit about how the social media networks work. I suppose that’s how they were able to fool us for so long. Your suggestions are great for newcomers to the social media field, but what do you do when experienced users try to use their expertise to take advantage of the system?

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