Comments on: Creating Passionate Customers: Brand Evangelism and What it Means to Your Business

By: Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, Small Business, Web Design, and More » Techipedia | Tamar Weinberg

Tue, 05 Jan 2010 13:15:35 +0000

[...] store shelves. Marketers should do this for their favorite products for free. I would. (Call it brand evangelism if you [...]

By: How to Develop a Meaningful Social Media Strategy | pamorama

How to Develop a Meaningful Social Media Strategy | pamorama — Thu, 29 Oct 2009 23:48:06 +0000

[...] Creating Passionate Customers: Brand Evangelism and What it Means to Your Business (techipedia.com) [...]

By: What Chris Brogan and Gary Vaynerchuk Have in Common, and What You Can Learn from it » Techipedia | Tamar Weinberg

Mon, 19 Oct 2009 13:46:49 +0000

[...] you are looking to become successful, love what you do. Reward your customers and followers by appreciating them, honoring them, and highlighting them in the work that you do. [...]

By: Joe Kohli

Joe Kohli — Sat, 19 Sep 2009 00:40:31 +0000

Creating passionate customers can also result in “organic” viral marketing. The importance of transparency for brand ambassadors is also hard to overstate.

By: Tamar Weinberg

Tamar Weinberg — Thu, 17 Sep 2009 17:21:02 +0000

Howard, you’re right, it’s not really new. But it’s not quite “direct response marketing” either. A company uses its customers to do marketing for them — to obtain other customers. In that way, it’s not quite direct anymore, since the customers are the intermediaries.

Further, it doesn’t necessarily have a “call to action” or an “offer.” It’s merely customers talking about what they love about their provider. I can’t really say you’re using the right term here.

By: John Marshall Roberts

John Marshall Roberts — Thu, 17 Sep 2009 17:08:41 +0000

Wonderful approach. Seems to me that in order to gain the benefits of Social Media Marketing tactics, traditional marketers must give up their need for control, especially of the metrics. The social media networks are systems — non-linear, fuzzy, powerful, organic systems. Systems evolve in unpredictable ways. Brand evangelists can be an engine that leverages almost immeasurable benefits within the social media sphere — but they must learn to be somewhat detached from the need to measure and control every short term outcome. It’s a leap of faith.

By: Howard Wahlberg

Howard Wahlberg — Thu, 17 Sep 2009 16:23:51 +0000

I don’t see anything new here. Lester Wunderman invented the idea of listening to your customers 60 years ago and thus invented direct response marketing…

By: Bert

Bert — Mon, 07 Sep 2009 10:28:28 +0000

For me it proved to be very valuable and it is definitely worth the time and energy invested in all the social media.

By: Online Community Management for Fashion Brands or Retailers «FMM

Online Community Management for Fashion Brands or Retailers «FMM — Fri, 28 Aug 2009 13:16:50 +0000

[...] Creating Passionate Customers: Brand Evangelism and What it Means to Your Business (techipedia.com) [...]

By: Yuval Kaplan

Yuval Kaplan — Thu, 27 Aug 2009 04:25:17 +0000

I think that the bottom line is that marketing via social networks is not as free as it seems.

However, it is much more efficient than any other form of marketing.

Investing in a campaign that rewards your satisfied users to become your ambassadors is more cost effective than paying a sales agent with the added benefit that nobody likes a sales agent but we all love our friends.

Also, as you mention, turning an unsatisfied customer into a happy camper is just as important as taking care of your satisfied clients. A converted client is a more dramatic and trusted story which makes it more interesting on the social network.