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	<title>Comments on: Content Aggregators are Killing Content Creators</title>
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	<link>http://www.techipedia.com/2009/death-of-content-creation/</link>
	<description>tamar weinberg is a digital marketing specialist, social media consultant, and tech geek at heart</description>
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		<title>By: Tamar Weinberg</title>
		<link>http://www.techipedia.com/2009/death-of-content-creation/#comment-103394</link>
		<dc:creator>Tamar Weinberg</dc:creator>
		<pubDate>Thu, 10 Dec 2009 14:40:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.techipedia.com/?p=560#comment-103394</guid>
		<description>Interesting!  I guess I&#039;m not all too surprised, really.  They vouch for the person who wrote the content but do not care to actually read the content.  It was always like that on Digg/FriendFeed.  I guess it&#039;s a &quot;social&quot; problem.</description>
		<content:encoded><![CDATA[<p>Interesting!  I guess I&#8217;m not all too surprised, really.  They vouch for the person who wrote the content but do not care to actually read the content.  It was always like that on Digg/FriendFeed.  I guess it&#8217;s a &#8220;social&#8221; problem.</p>
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		<title>By: Mahendra</title>
		<link>http://www.techipedia.com/2009/death-of-content-creation/#comment-103372</link>
		<dc:creator>Mahendra</dc:creator>
		<pubDate>Thu, 10 Dec 2009 11:11:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.techipedia.com/?p=560#comment-103372</guid>
		<description>Tamar,

I&#039;m returning to this old post to further note the worsening situation on Twitter. Forget Digg/Friendfeed. I find people retweeting and responding to tweets containing headlines and the link, without reading the linked post.

I just had to express my frustration somewhere! :)</description>
		<content:encoded><![CDATA[<p>Tamar,</p>
<p>I&#8217;m returning to this old post to further note the worsening situation on Twitter. Forget Digg/Friendfeed. I find people retweeting and responding to tweets containing headlines and the link, without reading the linked post.</p>
<p>I just had to express my frustration somewhere! <img src='http://cdn.techipedia.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Mike</title>
		<link>http://www.techipedia.com/2009/death-of-content-creation/#comment-93456</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Wed, 07 Oct 2009 05:13:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.techipedia.com/?p=560#comment-93456</guid>
		<description>Realistically a lot of content creation &lt;b&gt;is&lt;/b&gt; going to stop. This is because so much of it is being produced at a loss to the creator (as noted by Mr Murdoch recently). 

MBA 101: you can only compete on price or product differentiation. 

A lot of the major content producers like publishing groups have &lt;a href=&quot;http://www.drivelry.com/online-news-bloggers-v-newspapers-will-the-lowest-cost-base-win/218/&quot; rel=&quot;nofollow&quot;&gt;too much overhead to compete on price with bloggers&lt;/a&gt; etc and there&#039;s too many places to get the same content so they can&#039;t differentiate. 

They will shut down and their share prices reflect this and that should (eventually) help content producers demand better prices for their content.</description>
		<content:encoded><![CDATA[<p>Realistically a lot of content creation <b>is</b> going to stop. This is because so much of it is being produced at a loss to the creator (as noted by Mr Murdoch recently). </p>
<p>MBA 101: you can only compete on price or product differentiation. </p>
<p>A lot of the major content producers like publishing groups have <a href="http://www.drivelry.com/online-news-bloggers-v-newspapers-will-the-lowest-cost-base-win/218/" rel="nofollow">too much overhead to compete on price with bloggers</a> etc and there&#8217;s too many places to get the same content so they can&#8217;t differentiate. </p>
<p>They will shut down and their share prices reflect this and that should (eventually) help content producers demand better prices for their content.</p>
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		<title>By: luke</title>
		<link>http://www.techipedia.com/2009/death-of-content-creation/#comment-92586</link>
		<dc:creator>luke</dc:creator>
		<pubDate>Tue, 29 Sep 2009 07:16:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.techipedia.com/?p=560#comment-92586</guid>
		<description>People should use pages like favtabs to browse the net. This thing could really generate traffic not rss or friendfeed. E.g. I read formula1 news on http://favtabs.com/f1 instead of f1 feeds.</description>
		<content:encoded><![CDATA[<p>People should use pages like favtabs to browse the net. This thing could really generate traffic not rss or friendfeed. E.g. I read formula1 news on <a href="http://favtabs.com/f1" rel="nofollow">http://favtabs.com/f1</a> instead of f1 feeds.</p>
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		<title>By: You Define Open Social Media</title>
		<link>http://www.techipedia.com/2009/death-of-content-creation/#comment-91982</link>
		<dc:creator>You Define Open Social Media</dc:creator>
		<pubDate>Thu, 24 Sep 2009 14:48:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.techipedia.com/?p=560#comment-91982</guid>
		<description>[...] Content Aggregators are Killing Content Creators (techipedia.com) [...]</description>
		<content:encoded><![CDATA[<p>[...] Content Aggregators are Killing Content Creators (techipedia.com) [...]</p>
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		<title>By: Mahendra</title>
		<link>http://www.techipedia.com/2009/death-of-content-creation/#comment-91874</link>
		<dc:creator>Mahendra</dc:creator>
		<pubDate>Thu, 24 Sep 2009 03:12:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.techipedia.com/?p=560#comment-91874</guid>
		<description>Yes, that makes complete sense and I am in full agreement. Without reading the content in its entirety, systems and services that enable people to &quot;like&quot; the title or snippet are diluting true conversation and discussion surrounding the content.</description>
		<content:encoded><![CDATA[<p>Yes, that makes complete sense and I am in full agreement. Without reading the content in its entirety, systems and services that enable people to &#8220;like&#8221; the title or snippet are diluting true conversation and discussion surrounding the content.</p>
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		<title>By: Tamar Weinberg</title>
		<link>http://www.techipedia.com/2009/death-of-content-creation/#comment-91869</link>
		<dc:creator>Tamar Weinberg</dc:creator>
		<pubDate>Thu, 24 Sep 2009 02:44:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.techipedia.com/?p=560#comment-91869</guid>
		<description>Mahendra: you make a good point.  (I&#039;d kid with Louis to say that if FF is his second most popular source of traffic, he must not be getting much traffic at all. ;) Again, I kid.)  But for me, not a FF superstar but not a FF nobody, the difference in visitors is about 1.  One.  

The thing I like about RSS feeds is that if someone wants to share it, he can.  If someone wants to comment on it, usually he&#039;d do that by visiting my blog.  And if he doesn&#039;t, he might say something about it on Twitter (and tools are allowing me to find out the sentiment so that I could get the feedback instantaneously).  

I guess I phrased it incorrectly previously.  It&#039;s not so much the *traffic* I care about.  It&#039;s actually the full content, my thoughts in entirety, that I want people to read.  How is someone able to &quot;like&quot; a blog post on the basis of a title (or a short description)?  They don&#039;t.  They have no idea what the post is about, but you know, the title looks good, so they hit Like for that reason.  Digg is the same way.  People don&#039;t read the articles.  They vote on the basis of a title and description.  There&#039;s a lot more to it than the 50 words that you&#039;re limited to in the text area, but thoughts are not conveyed in small textareas. 

Does that make more sense?</description>
		<content:encoded><![CDATA[<p>Mahendra: you make a good point.  (I&#8217;d kid with Louis to say that if FF is his second most popular source of traffic, he must not be getting much traffic at all. <img src='http://cdn.techipedia.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  Again, I kid.)  But for me, not a FF superstar but not a FF nobody, the difference in visitors is about 1.  One.  </p>
<p>The thing I like about RSS feeds is that if someone wants to share it, he can.  If someone wants to comment on it, usually he&#8217;d do that by visiting my blog.  And if he doesn&#8217;t, he might say something about it on Twitter (and tools are allowing me to find out the sentiment so that I could get the feedback instantaneously).  </p>
<p>I guess I phrased it incorrectly previously.  It&#8217;s not so much the *traffic* I care about.  It&#8217;s actually the full content, my thoughts in entirety, that I want people to read.  How is someone able to &#8220;like&#8221; a blog post on the basis of a title (or a short description)?  They don&#8217;t.  They have no idea what the post is about, but you know, the title looks good, so they hit Like for that reason.  Digg is the same way.  People don&#8217;t read the articles.  They vote on the basis of a title and description.  There&#8217;s a lot more to it than the 50 words that you&#8217;re limited to in the text area, but thoughts are not conveyed in small textareas. </p>
<p>Does that make more sense?</p>
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		<title>By: Mahendra</title>
		<link>http://www.techipedia.com/2009/death-of-content-creation/#comment-91867</link>
		<dc:creator>Mahendra</dc:creator>
		<pubDate>Thu, 24 Sep 2009 02:33:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.techipedia.com/?p=560#comment-91867</guid>
		<description>Tamar,

While Louis says FF is his 2nd highest source of traffic, he surely must realize that it is true probably only for FF superstars like him. The real-time aspect lacks persistence and contributes to items just flowing by when no one is active.

I perfectly empathize with what you&#039;re saying about traffic - my original post was on Posterous, and the number of &quot;likes&quot; on FriendFeed were higher than the number of &quot;faves&quot; on Posterous - both need just one click but one has to visit the Posterous site, unlike just clicking &quot;like&quot; on an item in your FF stream.

But let&#039;s look at it another way: if your post didn&#039;t appear on FriendFeed at all, would readers have flocked to your site? In other words, is FriendFeed really stealing your traffic away or is it just another way to market your content with a clickthrough ratio of its own?

In the same way that a content creator chooses to offer a full RSS feed in the hope that some but not all readers actually visit the site, we may look at FriendFeed as one more way to market and distribute your content.

What I&#039;m sometimes uncomfortable with, as Josh points out, is people other than the author posting on FriendFeed and getting likes and comments for their shares, rather than the author&#039;s share. Since I&#039;m a prolific Google Reader sharer, even with few hundred FriendFeed subscribers, I find likes and comments on GR items I&#039;ve shared. I sometimes wish there was a way for me to redirect those &quot;likes&quot; and comments directly to the author, since I didn&#039;t create that content myself! :)

I&#039;m just thinking out loud here, by the way. As I said, I&#039;m still thinking about all this.</description>
		<content:encoded><![CDATA[<p>Tamar,</p>
<p>While Louis says FF is his 2nd highest source of traffic, he surely must realize that it is true probably only for FF superstars like him. The real-time aspect lacks persistence and contributes to items just flowing by when no one is active.</p>
<p>I perfectly empathize with what you&#8217;re saying about traffic &#8211; my original post was on Posterous, and the number of &#8220;likes&#8221; on FriendFeed were higher than the number of &#8220;faves&#8221; on Posterous &#8211; both need just one click but one has to visit the Posterous site, unlike just clicking &#8220;like&#8221; on an item in your FF stream.</p>
<p>But let&#8217;s look at it another way: if your post didn&#8217;t appear on FriendFeed at all, would readers have flocked to your site? In other words, is FriendFeed really stealing your traffic away or is it just another way to market your content with a clickthrough ratio of its own?</p>
<p>In the same way that a content creator chooses to offer a full RSS feed in the hope that some but not all readers actually visit the site, we may look at FriendFeed as one more way to market and distribute your content.</p>
<p>What I&#8217;m sometimes uncomfortable with, as Josh points out, is people other than the author posting on FriendFeed and getting likes and comments for their shares, rather than the author&#8217;s share. Since I&#8217;m a prolific Google Reader sharer, even with few hundred FriendFeed subscribers, I find likes and comments on GR items I&#8217;ve shared. I sometimes wish there was a way for me to redirect those &#8220;likes&#8221; and comments directly to the author, since I didn&#8217;t create that content myself! <img src='http://cdn.techipedia.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>I&#8217;m just thinking out loud here, by the way. As I said, I&#8217;m still thinking about all this.</p>
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		<title>By: Tamar Weinberg</title>
		<link>http://www.techipedia.com/2009/death-of-content-creation/#comment-91862</link>
		<dc:creator>Tamar Weinberg</dc:creator>
		<pubDate>Thu, 24 Sep 2009 02:06:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.techipedia.com/?p=560#comment-91862</guid>
		<description>Mahendra: I contacted Louis and think that we&#039;re agreeing but we&#039;re actually not discussing the right thing.  I have NO PROBLEM with conversations happening offsite.  I&#039;ve learned to adapt by integrating those conversations on my blog wherever I can (as you can see, Richard Cunningham just posted on Louis&#039;s site and you can read it here.  You can also see FriendFeed posts below).  HOWEVER, my problem is more of a behavioral issue.  The traffic is not there.  I bet you could see a post with 100 Likes on FriendFeed, and perhaps only 5-10 of the people who Liked the article actually visited it.  I&#039;m guilty of this.  At the present time, this post was Liked by 4 people on FriendFeed (one of whom wrote this article) and I would bet that none of them actually checked this out.  And why only 4?  I have over 3300 followers on FF.  I&#039;d go as far as faulting this to real time, too, since I think there&#039;s be more engagement if people actually had time to SEE the links to visit the posts.  That&#039;s why FF is notoriously bad about it.</description>
		<content:encoded><![CDATA[<p>Mahendra: I contacted Louis and think that we&#8217;re agreeing but we&#8217;re actually not discussing the right thing.  I have NO PROBLEM with conversations happening offsite.  I&#8217;ve learned to adapt by integrating those conversations on my blog wherever I can (as you can see, Richard Cunningham just posted on Louis&#8217;s site and you can read it here.  You can also see FriendFeed posts below).  HOWEVER, my problem is more of a behavioral issue.  The traffic is not there.  I bet you could see a post with 100 Likes on FriendFeed, and perhaps only 5-10 of the people who Liked the article actually visited it.  I&#8217;m guilty of this.  At the present time, this post was Liked by 4 people on FriendFeed (one of whom wrote this article) and I would bet that none of them actually checked this out.  And why only 4?  I have over 3300 followers on FF.  I&#8217;d go as far as faulting this to real time, too, since I think there&#8217;s be more engagement if people actually had time to SEE the links to visit the posts.  That&#8217;s why FF is notoriously bad about it.</p>
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		<title>By: Mahendra</title>
		<link>http://www.techipedia.com/2009/death-of-content-creation/#comment-91859</link>
		<dc:creator>Mahendra</dc:creator>
		<pubDate>Thu, 24 Sep 2009 02:01:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.techipedia.com/?p=560#comment-91859</guid>
		<description>Ah, glad to see Louis commenting here. After I had expressed my thoughts in my blog post, I had an exchange with Louis on Twitter about comment fragmentation. And he pretty much said the same thing (in 140 char): that he likes to enable his readers to engage and comment *wherever they feel comfortable*.

That did make me think about where the web is evolving and the importance of adapting to it as he suggests.</description>
		<content:encoded><![CDATA[<p>Ah, glad to see Louis commenting here. After I had expressed my thoughts in my blog post, I had an exchange with Louis on Twitter about comment fragmentation. And he pretty much said the same thing (in 140 char): that he likes to enable his readers to engage and comment *wherever they feel comfortable*.</p>
<p>That did make me think about where the web is evolving and the importance of adapting to it as he suggests.</p>
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