Comments on: The Blogger and Marketer’s Cheat Sheet to Getting High Profile Jobs and Blog Mentions

By: John Exley

John Exley — Tue, 01 Sep 2009 23:24:58 +0000

I imagine that you are right in your belief about people pitching their businesses to bloggers aren’t putting in sufficient research to the bloggers.

I think a lot of it has to do with people over-scheduling their days and trying to get away with a “simple” email to a reporter or blogger and praying that they are featured.

Good points, looking forward to more great advice.

By: Joan Stewart, The Publicity Hound

Joan Stewart, The Publicity Hound — Mon, 31 Aug 2009 05:28:49 +0000

Sometimes I think I’m a voice in the wilderness, and your comments made me feel not so alone.

I teach people who qwant to generate free publicity. One of the biggest missed opportunities is pitching a journalist without taking the time to find out if they blog. If you can find a reporter’s blog, you’ve just struck gold because that blog will include hundreds of clues about topics the reporter things are important.

The same with bloggers. I suspect that a huge number of people who are pitching ideas about their business (and the PR firms that are representing them) aren’t taking the time to research blogs.

By: John Exley

John Exley — Wed, 26 Aug 2009 06:16:24 +0000

Tamar, I came across your article on Forbes.com tonight titled “Brand Building, Tweet by Tweet” and really loved what you had to say about community building so I decided to check out your blog.

Having read the very first post I saw, I have to say, I really enjoy what you write! I am still in college but have become passionate about community building and connecting with others in person and through social media, and your articles have opened my eyes to some great concepts.

It’s a lot of fun being an evangelist for companies that you are passionate about, and guest writing (I have done 4 guest blogs so far) can be very beneficial for both the individual and the blog itself.

Great stuff!

By: Being Socially Aware: Because a big Smile and fast Talk Doesn’t Work on the Internet

Tue, 25 Aug 2009 20:28:12 +0000

[...] came across an interesting post on a blog I frequent. In this particular post Tamar, the blog author, mentioned something that [...]

By: Dana Lookadoo

Dana Lookadoo — Wed, 19 Aug 2009 05:14:45 +0000

Best takeaway:

…it’s best to understand your surroundings: the communities, the blogs, the people, and to do this proactively.

Listen first, people! Listen to Tamar! But then again, if you were, she wouldn’t have fodder for such a great post!

By: andrew wee

andrew wee — Tue, 18 Aug 2009 22:39:46 +0000

Great points, esp about culture.

If you’re going against the flow, it certainly makes getting your content/point of view in an uphill battle.

If anything, relationship building should be one of the goals in getting in the door.

By: David D Ochoa

David D Ochoa — Tue, 18 Aug 2009 18:58:26 +0000

Great post! A blog is a two-way communication. It is not a broadcast. So, standard broadcasting practices don’t fly for blogs or Twitter, etc. Leave that tactic for radio and television.

By: Stuart

Stuart — Tue, 18 Aug 2009 17:14:53 +0000

Once again? It all comes down to just doing the grunt work. You can’t fake it here.

By: Stephanie Mrus (@smrus)

Stephanie Mrus (@smrus) — Tue, 18 Aug 2009 15:58:36 +0000

A great reminder about the “relationship” part of social media.

Whereas traditional “media relations” often involved simply sending a press release or a coverage/interview request, today’s social media environment requires that practitioners get involved. Instead of thinking about what you want out of the relationship, ask what your target wants or values. Get involved on an ongoing basis (not a one-shot deal) and be helpful. That’s when you’ll begin to see the results you crave.

By: Drew Shope

Drew Shope — Tue, 18 Aug 2009 15:54:53 +0000

Nice post, great info. I like the point about it being ‘our blog,’ it seems a lot of people forget that. Keep it up.