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	<title>Comments on: Is Social Media Worth it for You?</title>
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	<link>http://www.techipedia.com/2010/social-media-worth/</link>
	<description>tamar weinberg is a digital marketing specialist, social media consultant, and tech geek at heart</description>
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		<title>By: Is Social Media for Your Business? &#124; Sociatic</title>
		<link>http://www.techipedia.com/2010/social-media-worth/#comment-151804</link>
		<dc:creator>Is Social Media for Your Business? &#124; Sociatic</dc:creator>
		<pubDate>Mon, 12 Jul 2010 11:02:08 +0000</pubDate>
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		<description>[...] guess you may be asking what the worth of social media is for you. Well, what I can say is that, social media is a means of increasing your society’s [...]</description>
		<content:encoded><![CDATA[<p>[...] guess you may be asking what the worth of social media is for you. Well, what I can say is that, social media is a means of increasing your society’s [...]</p>
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		<title>By: Calculating the Cost of Social Media - Kro IT Solutions</title>
		<link>http://www.techipedia.com/2010/social-media-worth/#comment-146213</link>
		<dc:creator>Calculating the Cost of Social Media - Kro IT Solutions</dc:creator>
		<pubDate>Wed, 09 Jun 2010 19:39:12 +0000</pubDate>
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		<description>[...] Smir Balwani has wrote an excellent blog post which asks the next logical question – “Is Social Media Worth It?” [...]</description>
		<content:encoded><![CDATA[<p>[...] Smir Balwani has wrote an excellent blog post which asks the next logical question – “Is Social Media Worth It?” [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Teresa</title>
		<link>http://www.techipedia.com/2010/social-media-worth/#comment-116116</link>
		<dc:creator>Teresa</dc:creator>
		<pubDate>Mon, 15 Feb 2010 09:45:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.techipedia.com/?p=1009#comment-116116</guid>
		<description>Is social media worth it? Definitely. If it gets your message out there and attracts a few, or possibly even great and significant, attention, then your time and effort is certainly justified. At the same time, social media is great for those who are just starting out their small businesses or working from their virtual offices. It gives them the avenue to market their products and services at the level and price they could afford. The fast and wide reach of social media also provides you a wider audience which equals to more networks and opportunities. :-)

P.S. Check out http://budurl.com/e3mb to see how being well informed can help you succeed while taking that risk and http://budurl.com/nhs8 to find out how else the Internet brings change and success in marketing.</description>
		<content:encoded><![CDATA[<p>Is social media worth it? Definitely. If it gets your message out there and attracts a few, or possibly even great and significant, attention, then your time and effort is certainly justified. At the same time, social media is great for those who are just starting out their small businesses or working from their virtual offices. It gives them the avenue to market their products and services at the level and price they could afford. The fast and wide reach of social media also provides you a wider audience which equals to more networks and opportunities. <img src='http://cdn.techipedia.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>P.S. Check out <a href="http://budurl.com/e3mb" rel="nofollow">http://budurl.com/e3mb</a> to see how being well informed can help you succeed while taking that risk and <a href="http://budurl.com/nhs8" rel="nofollow">http://budurl.com/nhs8</a> to find out how else the Internet brings change and success in marketing.</p>
]]></content:encoded>
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	<item>
		<title>By: SociaLNK &#8211; We link and listen to your customers &#187; Blog Archive &#187; Social Media : Is It Worth It For Your Business?</title>
		<link>http://www.techipedia.com/2010/social-media-worth/#comment-111022</link>
		<dc:creator>SociaLNK &#8211; We link and listen to your customers &#187; Blog Archive &#187; Social Media : Is It Worth It For Your Business?</dc:creator>
		<pubDate>Tue, 26 Jan 2010 04:35:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.techipedia.com/?p=1009#comment-111022</guid>
		<description>[...] Samir Balwani, in a guest post on www.techipedia.com, says that recognizing social media as a marketing tool is less important than realizing whether or not it is worth it for your business to use social media in the first place. Does social media add value to your business when “profitability, increased revenue, and efficient use of time” are all taken into consideration? Balwani states that “social media returns are not only difficult to measure, but also impossible to forecast,” so how can you know whether you should invest in Social Media Marketing (SMM), or not? Well, as Balwani suggests, you should consider where your business falls in the categories of High Return Industries or Low Return Industries in the market. [...]</description>
		<content:encoded><![CDATA[<p>[...] Samir Balwani, in a guest post on <a href="http://www.techipedia.com" rel="nofollow">http://www.techipedia.com</a>, says that recognizing social media as a marketing tool is less important than realizing whether or not it is worth it for your business to use social media in the first place. Does social media add value to your business when “profitability, increased revenue, and efficient use of time” are all taken into consideration? Balwani states that “social media returns are not only difficult to measure, but also impossible to forecast,” so how can you know whether you should invest in Social Media Marketing (SMM), or not? Well, as Balwani suggests, you should consider where your business falls in the categories of High Return Industries or Low Return Industries in the market. [...]</p>
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	<item>
		<title>By: manolo</title>
		<link>http://www.techipedia.com/2010/social-media-worth/#comment-110470</link>
		<dc:creator>manolo</dc:creator>
		<pubDate>Fri, 22 Jan 2010 12:32:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.techipedia.com/?p=1009#comment-110470</guid>
		<description>It’s funny, so many years later and most of the Cluetrain.org has come true. There is no firewall between you and your customers. So I think basically every brand needs to have a strategy in the least.

Read more: http://www.techipedia.com/2010/social-media-worth/#comments#ixzz0dLNmo9ff</description>
		<content:encoded><![CDATA[<p>It’s funny, so many years later and most of the Cluetrain.org has come true. There is no firewall between you and your customers. So I think basically every brand needs to have a strategy in the least.</p>
<p>Read more: <a href="http://www.techipedia.com/2010/social-media-worth/#comments#ixzz0dLNmo9ff" rel="nofollow">http://www.techipedia.com/2010/social-media-worth/#comments#ixzz0dLNmo9ff</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: blahnik manolo</title>
		<link>http://www.techipedia.com/2010/social-media-worth/#comment-110459</link>
		<dc:creator>blahnik manolo</dc:creator>
		<pubDate>Fri, 22 Jan 2010 11:48:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.techipedia.com/?p=1009#comment-110459</guid>
		<description>Another consideration in the “is it worth it” equation is the impact of potential negative exposure. Even though this may speak to underlying customer service issues that have nothing to do with social media,it is easy to assign the blame for any damage caused to the social sites that provide exposure for negative comments.

Read more: http://www.techipedia.com/2010/social-media-worth/#comments#ixzz0dLCholyZ</description>
		<content:encoded><![CDATA[<p>Another consideration in the “is it worth it” equation is the impact of potential negative exposure. Even though this may speak to underlying customer service issues that have nothing to do with social media,it is easy to assign the blame for any damage caused to the social sites that provide exposure for negative comments.</p>
<p>Read more: <a href="http://www.techipedia.com/2010/social-media-worth/#comments#ixzz0dLCholyZ" rel="nofollow">http://www.techipedia.com/2010/social-media-worth/#comments#ixzz0dLCholyZ</a></p>
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	<item>
		<title>By: Web Marketing Company</title>
		<link>http://www.techipedia.com/2010/social-media-worth/#comment-110455</link>
		<dc:creator>Web Marketing Company</dc:creator>
		<pubDate>Fri, 22 Jan 2010 11:32:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.techipedia.com/?p=1009#comment-110455</guid>
		<description>The social media marketing now a days play a vital role in the optimization of the websites over the search engines. Specially Google, Yahoo and Msn.</description>
		<content:encoded><![CDATA[<p>The social media marketing now a days play a vital role in the optimization of the websites over the search engines. Specially Google, Yahoo and Msn.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Tech</title>
		<link>http://www.techipedia.com/2010/social-media-worth/#comment-110443</link>
		<dc:creator>Tech</dc:creator>
		<pubDate>Fri, 22 Jan 2010 08:48:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.techipedia.com/?p=1009#comment-110443</guid>
		<description>I don&#039;t think social media is worth it for anyone. It&#039;s rubbish traffic.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t think social media is worth it for anyone. It&#8217;s rubbish traffic.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Erik Bower</title>
		<link>http://www.techipedia.com/2010/social-media-worth/#comment-110284</link>
		<dc:creator>Erik Bower</dc:creator>
		<pubDate>Wed, 20 Jan 2010 23:12:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.techipedia.com/?p=1009#comment-110284</guid>
		<description>It&#039;s funny, so many years later and most of the Cluetrain.org has come true. There is no firewall between you and your customers. So I think basically every brand needs to have a strategy in the least.</description>
		<content:encoded><![CDATA[<p>It&#8217;s funny, so many years later and most of the Cluetrain.org has come true. There is no firewall between you and your customers. So I think basically every brand needs to have a strategy in the least.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Richard Hostler</title>
		<link>http://www.techipedia.com/2010/social-media-worth/#comment-110225</link>
		<dc:creator>Richard Hostler</dc:creator>
		<pubDate>Wed, 20 Jan 2010 15:09:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.techipedia.com/?p=1009#comment-110225</guid>
		<description>Another consideration in the &quot;is it worth it&quot; equation is the impact of potential negative exposure. Even though this may speak to underlying customer service issues that have nothing to do with social media,it is easy to assign the blame for any damage caused to the social sites that provide exposure for negative comments.</description>
		<content:encoded><![CDATA[<p>Another consideration in the &#8220;is it worth it&#8221; equation is the impact of potential negative exposure. Even though this may speak to underlying customer service issues that have nothing to do with social media,it is easy to assign the blame for any damage caused to the social sites that provide exposure for negative comments.</p>
]]></content:encoded>
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