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Digital Marketing Specialist, Social Media Consultant, and Tech Geek at Heart

How LinkedIn Endorsements Can Work for Your Small Business

Nov 29, 12 How LinkedIn Endorsements Can Work for Your Small Business

Posted by in Featured, Internet, Marketing, Social Media

This is a guest post by Sarah Levy. If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. The world’s largest social networking website for professional workers claims more than 175 million registered members in more than 200 countries and territories around the world —...

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Do You Have What It Takes for a Career in SEO?

This is a guest post by Manish Pandey. If you’re dreaming of a career in SEO, I have two words of advice for you: Be. Adaptable. Seriously, if you don’t have the ability to change course on a dime, the SEO world is going to make your life miserable. That’s because Google changes its algorithm, on average, once a...

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Pioneers of Digital: How to be Part of the Next Generation of Internet Entrepreneurs

Nov 13, 12 Pioneers of Digital: How to be Part of the Next Generation of Internet Entrepreneurs

Posted by in Featured

This is a guest post by Mel Carson. When I was asked by Professor Paul Springer to co-author Pioneers of Digital, I seriously wondered how on earth we’d whittle down our long list of ground-breaking candidates into the final twenty we ended up choosing. He’d drawn up a list of people he felt had made significant contributions...

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The Ultimate Guide to Search Retargeting

This is a guest post by Ben Plomion, Director, Marketing & Partnerships at Chango. To most marketers, the term “retargeting” means “Site Retargeting,” the practice of placing display ads in front of people who have previously visited a website. This is a limited view: Retargeting means Site Retargeting in the same way...

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The Significance of a Social Media Revolt: How Binders Full of Women Exploded

Oct 23, 12 The Significance of a Social Media Revolt: How Binders Full of Women Exploded

Posted by in Featured, Social Media

This is a guest post by Ralph Fascitelli. As many are aware, within 24 hours after the second presidential debate, an amazing, visceral, flash movement on Facebook had exceeded a third of a million fans. “Binders Full of Women,” a spontaneous reaction to a hollow sounding, debate response by Mitt Romney, had reached 334,000...

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3 Surprising Things Smart Businesses Outsource

Oct 16, 12 3 Surprising Things Smart Businesses Outsource

Posted by in Business

This is a guest post by Doug Pelton. Outsourcing has been completely accepted by small businesses for tasks such as accounting, window washing and logo design forever. It’s silly to even think about a restaurateur doing payroll just as it’s silly to think about a payroll company cooking all its own food for an annual...

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