Greetings all from SXSW! It’s been an incredibly busy and physically taxing few days (with little hotel internet and no real opportunities to sit down and edit posts), so you’re seeing yesterday’s keynote today (and numerous other posts to be put on this blog in the upcoming days). Here we go with the highly-talked-about keynote presentation at South by Southwest…

Just like an Apple keynote, they tried to build up some serious momentum for this event. In fact, before Mark Zuckerberg of Facebook came out into the open, they dimmed the lights, pumped up the volume, and introduced Mark with some catchy Daft Punk tunes.

This keynote has been heavily discussed, mostly criticizing BusinessWeek editor and interviewer Sarah Lacy’s approach toward the interview. Personally, having sat next to Daniel Terdiman of CNet, I heard (and understand) both perspectives after having liveblogged the entire event. Particularly, for me, Mark Zuckerberg’s responses were lacking of any substance and felt too “corporate.”  Brian Solis has written a very good piece on Sarah after spending hours speaking with her about the backlash.

(Photo credit: Brian Solis)

Here’s the edited version of the interview from a neutral perspective.