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Digital Marketing Specialist, Social Media Consultant, and Tech Geek at Heart

What Chris Brogan and Gary Vaynerchuk Have in Common, and What You Can Learn from it

If you’ve been abreast of the strides and developments in the marketing space in the last few years, you’d know about both Chris Brogan and Gary Vaynerchuk. Both are incredibly popular public facing success stories with very strong brands, traveling often to make public appearances at a variety of conferences and...

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Content Aggregators are Killing Content Creators

This is a guest post from Josh Schnell, founder of Macgasm.net and web developer. Somewhere down the line, an exploitation has to occur in order for a financial profit to be realized. This is no less true for the world of social networks. Networks like Digg, FriendFeed, and Facebook are seeing huge growths in value, but the little...

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy

My husband Brian, who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.  That year, the cruise line launched a brand ambassador program.  Using market intelligence, Royal Caribbean identified...

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The Ultimate Social Media Etiquette Handbook

Hi Bing visitors! Like this post? Hire me for social media consulting. Social media mimics real relationships — in many cases. Would you do the following within real face-to-face relationships? Jump on the friendship bandwagon without properly introducing yourself? Consistently talk about yourself and promote only yourself...

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Choice of Form: Two Legal Seminars As Social Media

This is a guest post by search engine optimization expert Gab Goldenberg, who actually spends a good chunk of his time in a classroom: he’s a law student! I’m taking two seminar courses at school this term, and they each resemble a particular form of social media. A seminar is different from a regular course in that it...

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Quantum Entanglements: The Social Media Scandals

This is a guest post from kd kelly. kd kelly, aka dotlizard, who has learned a harsh lesson or two in her time on the internets, and wants to warn us about the dangers of social media as it relates to trusting relationships that end in lies, deception, and hurt. She’s a very social creature and is known as...

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