Google Play v the Apple Store in App-to-App Combat - Techipedia | Tamar Weinberg

In November of 2012, Forbes examined the warzone in which Google Play and the Apple Store fought (and continue to do so) for app sales supremacy. At the time, Apple had more sales than Google, however Google Play’s app downloads were growing at a much quicker pace than Apple’s. The financial publishing giant predicted that at this rate, Google would soon triumph and take its seat on the throne. According to the NASDAQ, on January 2013 Apple’s stock dropped another 3.89 points at .77%, while Samsung (the producer of Android’s flagship device the Galaxy III) went up. According to trends, Android phones are predicted to overtake Apple and become the number one mobile device in the country.

Life is digital 

Apps are to mobile corporations as gold bricks are to bank vaults: the more you have (and the better the quality), the richer you become. In today’s digital age, we use apps for everything from buying movie theatre tickets to making sure we hang wall art on a level plane. We also use them to track our insurance policies, bank accounts, and to monitor repairs being done to our vehicles. This springs two immediate thoughts to mind; app sales will be a huge factor in gauging the success of Android phones and their iPhone nemesis, and this also says that if businesses are not taking advantage of having their brand and services implemented into an app to cater to the greater demands of consumers, they will be losing out substantially. The industry app developer Simplikate offers app solutions for any business, big or small, and accommodates multiple budgets. Now is an exciting time for businesses to embrace this technology, and set their footprint on the battleground where Google Play and the Apple Store fight tooth and nail for ultimate supremacy. By having a downloadable app designed to work on both platforms, you can bring your business to users in a new and exciting way that is both interactive and that builds brand loyalty.

Where to start

There are numerous developers out there who are capable of creating apps for businesses of all scales. But as the battle between the Apple Store and Google Play illustrates, quality is everything and having a QUALITY app for one’s business is an investment well worth making. Here are some points to help expanding businesses find the right developer that can offer a top superior product:

·      Trust. Select a company with years of experience that can show a track record of constantly improving their products while being current with advancements in technology.

·      Reliability. Is the company equipped to scale platform capabilities on demand? Check their infrastructure and make sure it gives the developer this ability.

·      User friendly. Are the apps unique and engaging? Will the user interface offer many options to keep clients engrossed?

·      Globalization. Can users manage their language preferences and can the apps function globally?

These are just surface concerns that one will want to address with the companies they seek to take their business to the next level. By offering clients an app, businesses will be investing in them; they will be simplifying consumer’s lives, while maintaining brand loyalty.

These are just surface concerns that one will want to address with the companies they seek to take their business to the next level. By offering clients an app, businesses will be investing in them; they will be simplifying consumer’s lives, while maintaining brand loyalty.

Image source: http://www.sellmyapplication.com/wp-content/uploads/2012/06/mobile-apps.jpg