Recent Posts
This is a guest post by Ben Plomion, Director, Marketing & Partnerships at Chango.
To most marketers, the term “retargeting” means “Site Retargeting,” the practice of placing display ads in front of people who have previously visited a website.
This is a limited view: Retargeting means Site Retargeting in the same way...
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This is a guest post by Ralph Fascitelli.
As many are aware, within 24 hours after the second presidential debate, an amazing, visceral, flash movement on Facebook had exceeded a third of a million fans. “Binders Full of Women,” a spontaneous reaction to a hollow sounding, debate response by Mitt Romney, had reached 334,000...
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This is a guest post by Doug Pelton.
Outsourcing has been completely accepted by small businesses for tasks such as accounting, window washing and logo design forever. It’s silly to even think about a restaurateur doing payroll just as it’s silly to think about a payroll company cooking all its own food for an annual...
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This is a guest post by Brad Shorr.
Traffic is a poor measurement of Internet marketing success, although many firms focus on it. While having lots of site visitors may give your ego a boost, traffic alone doesn’t pay the bills. Unless visitors convert, they’re just numbers.
Business Model and Content Issues
The real key, of...
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This is a guest post by Christopher Wallace.
The recent proliferation of social media networks has increased awareness of online privacy issues. On the surface, some may feel that online privacy is only a concern for those attempting to hide their internet activities. This could not be further from the truth. Online privacy is an...
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This is a guest post by Corey Northcutt.
Social media has instigated a leveling effect on marketing. Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. While smaller companies will struggle to maintain the level of content...
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of 
