This is a guest post by Lisa Kalner Williams. Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. The...
read moreIt seems so routine (and often a burden) that it is often easily forgotten. But the end result evokes emotions that are priceless. I signed up for a popular service several months ago and didn’t expect to hear from the company after I had signed up. Within two months, however, someone in customer relations touched base with...
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of The New Community Rules: Marketing on the Social Web.
