attention

Web 2.0 is not only over hyped, but innovators add features to web applications to improve the user experience. Are these extra bells and whistles really improving our lives and making things easier?

To me, the answer to this question is a resounding no.

I don’t fault people for wanting to be diverse. I don’t fault innovators for wanting to innovate. However, I think that a narrower focus is better for survival in the long run.

Interestingly enough, I had this conversation with a close friend who inspired me to blog about a year ago. Blogging on broad topics, he said, was not ideal. Focus on one area; don’t go in different directions. Capture your audience first.

Initially, I didn’t think his advice was that sound. I think blogs can go all directions. After all, Darren Rowse said that your first 10,000 blog posts are always the worst. He’s right about that. But your first 10 blog posts are probably worse than your latter 90, and you improve as you go along. Brian Clark summed it up nicely by urging bloggers to write. You gain experience with every post, every comment, and every ounce of feedback.