There are thousands of competing businesses. Each can say they offer so-and-so, but there’s going to have to be something that differentiates Company A from Company B. I’ve been observing company behavior and recognize that an important differentiation is when you go above and beyond what is required of your job...read more
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is the Director of East Coast Sales at Force 12 Media. Tamar is also the author of The New Community Rules: Marketing on the Social Web.