There are thousands of competing businesses. Each can say they offer so-and-so, but there’s going to have to be something that differentiates Company A from Company B. I’ve been observing company behavior and recognize that an important differentiation is when you go above and beyond what is required of your job...read more
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of The New Community Rules: Marketing on the Social Web.