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Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

January 12, 2011

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. I knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. Here’s what I’ve learned from her.

1. What’s a typical day like for you as the EA SPORTS Active Community Manager?

I would say that a typical day is very busy :) . There are a number of channels (Facebook, Twitter, forums, etc.) that we manage, and conversing with colleagues, fans, and customers is something that takes up a lot of time. We use the channels not only to post content and messages to our consumers but we converse with them there as well. There are also meetings with the members of the communications and marketing teams and members of the game development team. One of our biggest goals is to consistently be aligned with our content and messaging so we meet regularly to ensure that we are all on the same page. I also have calls and emails with external partners or people that work with outside of EA SPORTS as we discuss upcoming conferences, events, how we can partner, etc. Needless to say, there’s never a dull moment.

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Best Internet Marketing Posts of 2010

January 5, 2011

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As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Of course, then, today is my birthday, & it’s a big one. Today, I’m 30.

I started this “best posts” idea 5 years ago & it’s grown huge. 2010 by far was the biggest year yet in the Internet Marketing realm. That’s why this is the biggest post I’ve ever written (with over 10,000 words). In honor of my 30th birthday, I have 300 posts.

Here’s how I do it: I read & review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites & by stumbling upon new items in my feed reader. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter & Facebook followers for their own recommendations. Based on specific criteria, normally actionable takeaways & evergreen content, I review the content & post it here to share with Techipedia readers & new visitors. The content is typically introductory but occasionally more intermediate/advanced, so there’s a mix that should work for everyone.

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10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook

March 17, 2010

This is a guest post by Itamar Kestenbaum. Follow him on Twitter.

Every time I tell someone I’m a Community Manager, I get a varied response. But the response doesn’t vary enough. The response is usually something along the lines of “Wow! So you tweet and facebook for a living! Kewlz!” or “So do you blog on the interwebs all day, or sumthin?” Another favorite is “What’s that?” That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!” for a living.

Really, many people trying to describe Online Community Managers, end up sounding like this:

Others may know what Community Manager is, but don’t know exactly how much it entails. While the Community Roundtable do a great job of defining the role of the Community Manager, many people still wonder about this newly developed role. So I challenged myself to create a list of 10 responsibilities of the Community Manager that extend beyond the realm of Facebook and Twitter (and yes, even blogging). In no particular order, here they are:

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Best Internet Marketing Posts of 2009

January 5, 2010

It’s my birthday! And like last year, I have a gift for you.

Every year, I read hundreds (thousands?) of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. And every year, I hand pick the best articles that I’ve read and compile them in a resource that I hope will last a long time. Here’s my list for 2008. Here’s 2007. Here’s 2006. I painstakingly go through these resources with the hopes that these posts will serve as references for you in years to come. Yes, that’s right. Despite the changing landscape, the articles I list here are typically those that I feel are “timeless” in that they could be referenced in the future and still have utility. These posts are not in response to newsworthy events, nor are they displayed in any particular order. They are strategic guides that hopefully will enhance your internet marketing experiences in the future.

Every year, I can only read so many articles. I try to keep this as exhaustive as possible, but even so, I don’t know every great resource. Like last year, I enlisted in help from my followers on Twitter, many of whom gave me some great posts to add to this list. If you’re looking to be included on 2010′s list, you now know what to do.

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