community manager

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. I knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. Here’s what I’ve learned from her.

1. What’s a typical day like for you as the EA SPORTS Active Community Manager?

I would say that a typical day is very busy . There are a number of channels (Facebook, Twitter, forums, etc.) that we manage, and conversing with colleagues, fans, and customers is something that takes up a lot of time. We use the channels not only to post content and messages to our consumers but we converse with them there as well. There are also meetings with the members of the communications and marketing teams and members of the game development team. One of our biggest goals is to consistently be aligned with our content and messaging so we meet regularly to ensure that we are all on the same page. I also have calls and emails with external partners or people that work with outside of EA SPORTS as we discuss upcoming conferences, events, how we can partner, etc. Needless to say, there’s never a dull moment.