On Thursday night, an interesting dilemma fell into my lap. I discovered from my youngest sister, who just graduated high school last year, that my high school was literally falling into shambles. After my high school principal passed away in 2001, the leadership of the high school fell into numerous incapable hands. Turnover was high. At the same time, the vision of the school started to change. See, I attended a religious high school, but the school, for whatever reason, started becoming less religious. In the most recent news, the most influential teacher in my entire academic career (which includes college) was fired with a handful of other teachers.
I was brought to the attention of a Facebook group that was formed by current high school students to save the teachers who were canned. The group’s wall has an incredible outpouring of support by the high school students. I graduated high school a long time ago, but I still have a connection to the school — more so, I feel an obligation towards the teachers whose careers I feel were unjustly terminated.
One of the biggest mistakes you can do is use terminology that goes over the heads of your prospective clients. Time and time again I am asked to review a website and I end up reading copy that makes me feel stupider than I felt before I visited the site. What the heck are you really selling? How will it benefit me? Why should I buy it?
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Tamar is also the author of 
Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart