copy

One of the biggest mistakes you can do is use terminology that goes over the heads of your prospective clients. Time and time again I am asked to review a website and I end up reading copy that makes me feel stupider than I felt before I visited the site. What the heck are you really selling? How will it benefit me? Why should I buy it?

What is the goal of your website? If it’s informational, give me the right information. If you fail to do so, I cannot learn from you. I will go somewhere else. Thank you for your time.

I have checked out numerous sites of people who are not actively seeking to change their web presence at all. In good intent, I have given the solid advice that it would be in these people’s best interest to have a website that people can understand. With this, there’s greater likelihood for conversion. Understandable content, or good copy, is critical. Further, if you’re exactly what your searcher is looking for, the right copy will rank you higher. If this is a long tail search, so be it. Even better. Without any copy, you might as well not have a web presence at all.