This is a guest post by Dan Schawbel. Follow him on Twitter. Most people online are building “a brand,” but sometimes people forget whose brand they are building and if they are making the right strategic moves. For instance, if your Twitter handle reads “@fastcar,” then you aren’t building your own...read more
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of The New Community Rules: Marketing on the Social Web.