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The Washington Post has an article about Google’s “I’m Feeling Lucky” button.

The button has a goal to bring the user the first result for a search term (which a lot of SEOs aspire to), but I’m generally more interested in the 2nd through 7th results. I generally ignore the first. That’s just my personal browsing behavior and it’s usually pretty subconscious.

In fact, I must’ve used this functionality a total of five times ever since Google was created — even before I knew what it did.

Yet despite its infrequent use, Google won’t remove it. The article says:

In user studies, Google loyalists volunteer that “I’m Feeling Lucky” offers a touch of whimsy and reassurance that the company doesn’t take itself too seriously even after growing into a multibillion-dollar behemoth.

Maybe this is the case for the majority. And I realize that sometimes I have a smaller voice in the crowd. But the “I’m Feeling Lucky” button predates Google’s rise to fame and fortune, and I think that a change would be interesting and welcome.