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If you haven’t yet seen the Language Trainers Accent Game, it has won the “best viral marketing strategy of 2008″ (in my eyes). The idea behind this game is to listen to videos of individuals from all over the world speaking a sentence or reciting the lines of a poem, and you need to guess where the accent is from. You even get bonus points for guessing exactly where (regionally) the individual is from, which gives this game added appeal. Let me put it this way — it’s hard!

I was able to interview Dave, one of the brilliant minds behind the company and the game, and he has given some really great information about the viral marketing piece, including the costs and the execution. Sit back and enjoy, and then play the accent game to see how an excellently-crafted viral marketing campaign can really help get people talking about you and your products.

Tamar: What does your company do?
Dave: Basically we’re a language training company. We organise language courses worldwide for businesses, one-to-one students, and small groups. You contact us and tell us what language you want to learn and where you live or work, and we’ll find a qualified native teacher of that language and arrange a customised course for you to take place at your home or workplace. The whole thing is centred on personal tuition and the student’s convenience.