garyvee

If you’ve been abreast of the strides and developments in the marketing space in the last few years, you’d know about both Chris Brogan and Gary Vaynerchuk. Both are incredibly popular public facing success stories with very strong brands, traveling often to make public appearances at a variety of conferences and venues. But while that’s a common trait about both marketers, that’s only the end result. It’s in the way that both Chris and Gary got there that is important. Let’s explore their characteristics and see how you can apply them to build your business or personal brand.

They are human. The brands of Chris Brogan and Gary Vaynerchuk are extremely well known. Both have incredible followings, and they often get cornered when making public appearances. It’s no surprise that both are asked to speak at events on a very regular basis. Clearly, both are celebrities in their own right. Their success, though, is contributed by the fact that they are down to earth individuals who are very personable. They are real people, and they make it known that they are more than just celebs. They are not afraid of being human despite the fact that they are in possession of incredible knowledge, which likely made them famous.