John Chow caught my eye a few months ago when he started announcing his monthly earnings off of his blog. His February 2007 blogging income exceeded $7,000, with revenue coming from such sites as ReviewMe, Adsense, and Text-Link-Ads. His success has brought him a great deal of subscribers, myself included. I began watching how his blog, which is really more a personal musings site, gained him credibility and a real following (his February earnings post has 258 comments).
The interesting thing is that John Chow is not just a “blogger.” He’s a clever Internet Marketer, and he’s using that to his fullest advantage while his subscriber numbers are large and continuously growing.
Take, for example, his “Review My Blog” series. He introduced the series in December of 2006, encouraging bloggers to write and offering reciprocal links to reviews (as an added incentive, the best review writer gets a MiniTV USB). So far, there are 37 batches of reviews, each with 10 reviews (will this post make batch 38? I’m not quite writing for the review!)
What has that done for John? When he started the “Review My Blog” series, he was ranked 1,529 on Technorati. Now? Well, Technorati seems to have removed the rankings, but he broke 1,000 shortly after his series announcement.
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Tamar is also the author of 
Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart