john reese

Seriously, guys. I’m getting bombarded with BlogRush requests from left and right. Even Sphinn has seen its share of requests.

My question for you all is: Why?

For those of you who don’t know, BlogRush is essentially a traffic exchange BlogRoll. You install a widget on your site and get “free syndicated blog traffic” (if people click on the links!)

As I said this morning on Search Engine Roundtable, I admit, there are some pretty good spokespeople who are helping promote the product. I’ve read from Jeremy Schoemaker, Andy Beal, Maki, John Chow, Sean at Mashable, and Darren Rowse, among others.

But here’s the only thing Blogrush has going for it right now:

One word: Hype. That’s it.

Ben Cook wrote an incredible review about the shortcomings of BlogRush. His post is worth a read (there were referral concerns at first, as all URLs contain a referral ID; this seems to be addressed now, however), but there are other issues that bother me.