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Is Dean Hunt for Real? (Can Matt Cutts Confirm?)

December 13, 2006

Is Dean Hunt a liar?I read with interest about Dean Hunt’s bizarre Google request where an online store owner threatened him via email since Dean’s blog ranks better than the store for a particular keyword term. He writes for a partial SEO-themed blog, yet he needed more advice from individuals on a number of forums (with a link to his story, of course, one of which was removed).

I wrote about the story myself (since I think it’s a good lesson regardless), but I can’t help but wonder if this was all a scam. I mean, after all, Dean wrote on October 4th that he will be creating a viral campaign with the intention to promote his site via related sites. And since his site is still really in its infancy (138 blog posts in 6 categories since June), I don’t think that his blog could truthfully rank better than an established online store.

Without providing the search terms in question for verification, nobody is really able to believe that Dean is actually telling the truth.

Well, maybe Matt Cutts can — if Dean really told him.

So — which is it?

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Successful Verbal Link Bait from the Mouth of Jason Calacanis

December 6, 2006

Jason CalacanisSEOs worldwide were shocked by the Search Engine Strategies Chicago Keynote of earlier today given by Jason Calacanis, who said “SEO is BS, if you generate a web page with good content Google will rank the page properly.”

Despite the fact that many SEOs did get offended, I’m beginning to wonder if Calacanis had other intentions by making that statement. Really, the content of his speech was worth “linking to” and discussing. His name is getting out there. He essentially is “attacking link attention with controversy” (thanks, Rand) and giving himself a lot of publicity as a result. I think Graywolf is really proving the point.

If you have “good content” or something that’s worth talking about, people will refer to you. People will talk about you. That’s how you build reputation. On the Internet, that may very well be called SEO. And I bet that Calacanis cleverly orchestrated his speech with this exact intention.

I wonder how many searches in Google/blogsearch will yield an exact result for Calacanis’s quote. I bet there are quite a few thus far.

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