marketing pilgrim

Ever since I began surfing on the web (it’s been well over a decade now), I’ve considered search essential. More so, on sites with a large amount of content, I find myself searching within the site for ease of locating results, especially because even before I understood what SEO was, I knew that not every page was being necessarily crawled by the search engines. Consequently, I put a lot more faith in the on-site search rather than the results spit out by search engines.

I’ve found myself time and time again searching for a term in the email subscription textbox, only to realize after I performed the search that I actually searched within the “subscribe” textbox, which is above the fold. The “search” textbox is on the site, but it’s below the fold (which takes searching for, sometimes!)

I don’t know about others, but while I understand the desire to stick the subscribe button where it’s easily found, I don’t think it does much for usability. And usability should come first. It makes me feel that the web designer forgot to keep the user in mind because the goal is an immediate conversion rather than satisfying the user’s needs.