newsletters

My ever-so-brilliant BFF wrote an interesting piece about whether blogs should be a primary marketing initiative or if email newsletters should still be in play. Lisa’s question was prompted by a blog post by Dawud Miracle which poses the same question. And Yaro Starak believes he has the answer: no.

I’m with ya, pal. Lisa writes about how Bruce Clay has both a blog and a newsletter. She says that the newsletter (surprisingly!) has more readers than her oh-so-personable blog. Surely, you’d think more people want to read Lisa’s humor and wit. I sure do.

But Lisa has a point. And yesterday I had a phone conversation with Gary Price about how podcasters are so immersed in their shows that they lose sight that the average person is not familiar at all with podcasting technology. To be completely frank, I still have doubts about the lifespan of podcasts and think that the multimedia overload is still too much to handle. (That doesn’t stop me from making occasional guest appearances on one social media podcast, though.)