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Fifteen Years of Online Social Interactions

May 19, 2008

Many tech geeks will often say that their first forays into cyberspace began with a 300 baud modem and a BBS. I’m a little younger than that (finally, I can say that!), but I was an early adopter of social networks from when I first opened my 3.5″ floppy of Promenade (later to be called AOL) and signed up to use the service.

I used Prodigy, but I never was a fan of the randomly generated alphanumeric username and didn’t stick around. On the other hand, my first ever interaction on AOL was with someone who was separated from my social network by only one degree. I was 12 at the time, it was 1993, and AOL cost $5.95/hour (after a flat rate of $9.95 which included 5 hours of online usage).

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Are We All Prepared to Move to a Multimedia-Oriented World? Will it Last?

December 19, 2006

Multimedia Overload - Man Angry at his TVI remember back in the 90s when using Windows 3.1 and “multimedia” meant sound and graphics. Now, with substantial upgrades, that definition has changed. Just about everything today that categorizes a “multimedia experience” is video and audio — but not those 200kb WAVs you used to play (and complained that they were taking up too much space on your 1GB hard drive). Our online world has changed in the last decade to something much greater: online television and radio — and then some.

I am the kind of girl who likes novelty: AOL was a favorite of mine when Tom Clancy chatted in the Lobby among normal people (the service cost $5.95/hour back then). I had my father buy a 2GB hard drive for nearly $400 back in the day to store more .wav files. I caught onto MP3s before the Napster era. I enjoyed online video — about two years ago.

Suffice to say, except for MP3s on an occasional basis, I’m really not using the computer anymore for these intensive multimedia experiences. When I was into video, I’d only watch a small percentage on-demand; the others, I’d save on my computer with the intention to “watch later.” Later still hasn’t come.

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Google’s Plan to Take Over the World

November 9, 2006

Very Old RadioGoogle has already announced its desire to place its ads in print media. But the company hasn’t stopped there. Google is aiming to infiltrate the spoken word as well, as it positions itself to advertise on American radio.

Again, I believe that there’s a fundamental flaw in Google’s offline initiative, most importantly that advertisers won’t reach their desired audiences. The ads would have to be targeted very well, but with a wide variety of listeners from different backgrounds, I would find that extremely tough. The technology in print and on the radio is simply not as sophisticated as the technology that is in place on websites. Furthermore, if they’re going to ask me to access a web site, I’ll find it difficult to remember the URL when I’m driving. I also wonder how an SEO company who might pursue this option would be able to prove to its client that new traffic was driven to the client’s website through print ads or radio. The analytics of referrer pages would be lacking completely.

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