January 5, 2011
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As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Of course, then, today is my birthday, & it’s a big one. Today, I’m 30.
I started this “best posts” idea 5 years ago & it’s grown huge. 2010 by far was the biggest year yet in the Internet Marketing realm. That’s why this is the biggest post I’ve ever written (with over 10,000 words). In honor of my 30th birthday, I have 300 posts.
Here’s how I do it: I read & review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites & by stumbling upon new items in my feed reader. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter & Facebook followers for their own recommendations. Based on specific criteria, normally actionable takeaways & evergreen content, I review the content & post it here to share with Techipedia readers & new visitors. The content is typically introductory but occasionally more intermediate/advanced, so there’s a mix that should work for everyone.
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March 10, 2010
I met her during my freshman year of college, though she was two years my senior. We’d exchange greetings when we passed in the dormitory hallways. Nine years later, we met again when we were assigned to the same tables at a local luncheon. She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater.
We started talking about the last few years and our dreams for the years ahead. We then got into the nitty gritty of business. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing? Her answer surprised me. Essentially, her focus was SEO, and her daily grind consisted of keyword stuffing clients’ websites.
Anyone who knows a good search engine optimization expert knows that keyword stuffing is not an approved tactic. Perhaps this is a fact that her agency overlooked, so as a good friend, I told her that it would be in her best interest to learn about approved tactics through the many free blogs, to engage in acceptable and informative (though not free) SEO training, and to read the best SEO book/training program (aff). Even though there is a cost for entry for some of the best resources, the solutions were highly worthwhile, I explained.
This is a preview of Advice for a New Internet Marketer (or How to Spot Internet Marketing Snake Oil).
Read the full post (2738 words, 1 image, estimated 10:57 mins reading time)
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Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart