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rand fishkin

Rand Spam: The World Knew, and the Spammers Did Too

February 17, 2007

Earlier this week, I was troubleshooting an issue with our mail server and found a spam email sitting there that caught my eye (especially since I posted about it 10 days ago). Rand, you captured the hearts of many women, and you even caught the attention of the spammers. For that, I thank you for making me laugh. :)


Spam in a CanReceived: (qmail 15223 invoked by uid 110); 9 Feb 2007 12:42:40 -0500
Delivered-To: [redacted]
Received: (qmail 15220 invoked from network); 9 Feb 2007 12:42:40 -0500
Received: from 201-x-x-x.spammer.stuff.removed.here.ar (HELO computername) (201.x.x.x)
by ip.address.not.4u with SMTP; 9 Feb 2007 12:42:40 -0500
Message-ID: <453f01c74c71$0e406913$[email protected]>
From: "Forged Name" <@[redacted-forged-header].com>
To: "Random name" [redacted]
Subject: What Happened to Super Bowl's Mystery Groom?
Date: Fri, 09 Feb 2007 17:40:34 +0000
MIME-Version: 1.0
Content-Type: text/plain;
format=flowed;
charset="Windows-1252";
reply-type=original
Content-Transfer-Encoding: 7bit
X-Priority: 3
X-MSMail-Priority: Normal
X-Mailer: Microsoft Outlook Express 6.00.2600.0000
X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2600.0000

Spam message removed within

Well, at least it wasn’t all sysadmin work. :)

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The Best Marriage Proposal Ever

February 7, 2007

Engagement RingBy now most people know the identity of JP, the mystery man behind MySuperProposal.com. JP is, in actuality, Rand Fishkin of SEOmoz.org, a blog that I happen to read religiously. Since most of the blogs I read about are not romantic in nature, the post that initially grabbed my attention kept a hook on me due to the sheer uniqueness of the idea: a very bold guy (who is obviously madly in love with some very special girl) was looking for help, donations, and hype in trying to air his marriage proposal on one of the highly coveted commercial spots during the Super Bowl (and therefore, in front of the largest audience on American television).

I followed the story and Joe’s (the marketing man behind the plan) reports intently. I watched the various times that JP was interviewed on primetime television, with his voice digitally altered so as not to break the secret early. I read the blog posts and heard about the reactions from women nationwide who were hoping that their boyfriends was actually JP. When the SuperBowl came, I was sitting with tremendous built-up excitement (even though I’m already married) and I stared at the TV with my husband and friend who just so happened to be watching with us. Every time a commercial aired, I told the two guys to shush. They weren’t going to interrupt this moment I’d been waiting for.

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Successful Verbal Link Bait from the Mouth of Jason Calacanis

December 6, 2006

Jason CalacanisSEOs worldwide were shocked by the Search Engine Strategies Chicago Keynote of earlier today given by Jason Calacanis, who said “SEO is BS, if you generate a web page with good content Google will rank the page properly.”

Despite the fact that many SEOs did get offended, I’m beginning to wonder if Calacanis had other intentions by making that statement. Really, the content of his speech was worth “linking to” and discussing. His name is getting out there. He essentially is “attacking link attention with controversy” (thanks, Rand) and giving himself a lot of publicity as a result. I think Graywolf is really proving the point.

If you have “good content” or something that’s worth talking about, people will refer to you. People will talk about you. That’s how you build reputation. On the Internet, that may very well be called SEO. And I bet that Calacanis cleverly orchestrated his speech with this exact intention.

I wonder how many searches in Google/blogsearch will yield an exact result for Calacanis’s quote. I bet there are quite a few thus far.

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Will SEO Ever Die?

October 10, 2006

There has been a lot of controversy in terms of SEO lately. First, there’s this scathing article by Daniel Dessinger about the SEO industry, which prompted a lot of questions, many of whom are wondering if Daniel is on the money, or at least close, but others who have tried to invalidate the claim. I give Rand another thumbs up in terms of his excellent refutation, but I can’t help but wonder from the standpoint of a SEO newbie (if I’ve even made it there yet): with more people like me who have the interest in SEO, will the market get oversaturated?

Let me rephrase the question. As more and more people become more educated with what makes a good SEO, we can face two dilemmas:

  1. There will be more Aaron Walls, Barry Schwartzes, Danny Sullivans, and Rand Fishkins in the world. Will the industry be able to handle them all? Better yet, is there even room for newcomers to move up?
  2. Is the current industry too competitive? Will more and more people get better at SEO, forcing it to collapse entirely? Will the exposure of more and more individuals to correct SEO strategies ultimately cause the SEO as we know it to change — possibly to even eliminate it?
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