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College Statistics 2006: MySpace, Facebook, YouTube, Google!

December 1, 2006

According to the 2006 GenX2Z Anderson Analytics survey (PDF link), the top five websites of choice by college students are:

    Googleplex Hotness

  1. MySpace (13% of visits, a 258% increase from 2005)
  2. facebook.com (11.5%, a 41% increase from 2005)
  3. youtube.com (4.5%, with no data from 2005 recorded)
  4. collegehumor.com (3.7%, a 61% decrease from 2005)
  5. Google.com (3.7%, a 13% decrease from 2005)

That puts Google, Inc. in two of the top ten spots, making any community-oriented website envious of the search engine that also seems to be faring quite well in social networking too.

Does it come as any surprise that Google is the employer of choice by college students? According to another recent survey on CollegeGrad.com, almost half — 49% — of students would rather work at Google than Microsoft (29%) or Yahoo (12%).

Could they score a job? Maybe, if Google really is getting easier on hiring.

So — why do college students want to work at Google?Google Ping-Pong

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Take Out That Rotten Zoo Smell

November 21, 2006

Zoo.com LogoSo much for those fun and games. Zoo.com, which was lauded as a safe online haven for kids, may not be completely what it seems. Child-friendly? Maybe, though it depends on your sources. Is it completely effective? Doubtful.

Effort has been made in the past to create a kid-friendly search engine, and we thought this one was it. We were excited and we cheered. But ResearchBuzz ran into several shortcomings and questioned the vitality of this system as a whole.

ResearchBuzz finds two issues, primarily that it’s still providing results for terms like “ritalin prescription” (spam, anyone?) and that it is being intentionally devious with its “sponsored” listings scattered throughout regular search results. This issue is a big concern on a search engine intended for children between the ages of 8 and 13, and I completely agree.

The success of this model will require a lot of feedback from individuals if it is to thrive. For one, filtering out over 50,000 phrases might not be enough. Only certain sites should be considered for the engine, because even with its shortcomings and admittance to the system’s imperfections, InfoSpace is almost saying that it endorses the sites that appear in the search engine results.

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