smm

The phrase “don’t judge a book by its cover” has been brought to a brand new level on the World Wide Web.

Consider the mindset of your users. A penetratingly ugly website design can negatively impact your site and visitors, despite the fact that there may be great content — and especially if you’re a relatively new player in Internet Marketing.

I’ve encountered a few sites, including those of family members, that have been begging for a good Internet Marketing campaign. And I’d like to help. However, I personally feel that these sites don’t necessarily only call for good marketing. Many of these sites need something else. Upon looking at website design and usability, I realize how these two important elements truly go hand-in-hand with a successful campaign that can really translate traffic into results. In today’s day and age, a successful website needs incoming links, the ability for people to want to talk about your site — and to be acknowledged among peers.

Cameron recently discussed how social media optimization focuses on more of an “on-page” effort which entails “improving the design and usability of the website so that it becomes more compelling to users” [emphasis is mine]. A relatively new site needs more than just good content to be compelling. Design and usability are key.