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Digital Marketing Specialist, Social Media Consultant, and Tech Geek at Heart

Why Most People Fail in Social Media

Tools are a wonderful part of today’s information age, but if you’re going to use “social networks” or that thing we call “social media,” it’s important to remember the common denominator: the social. Without an understanding of your community and an understanding of the influencers,...

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What You Can Learn About Social Media Marketing from TLC

Because a Flickr photo and tweet I posted eventually was responded to, I debated posting this altogether. However, the lack of follow-through was unsettling enough that I am publishing this post. The first week of September was difficult for American cable network TLC. There was a hostage situation at the parent company, Discovery...

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Analysis of The Top 10 Twitter Users and What We Can Learn From Them

The following is a guest post from one of my favorite young bloggers Onibalusi Bamidele (he’s 16!) who has previously written a great analysis on the top 5 blogs and now is taking his evaluation to Twitter. Twitter is one of the largest social networking sites, featuring users from various walks of lives. Twitter has a wide...

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3 Golden Business Rules for Social Media Engagement

If you’re doing social media for your business, there’s nothing better than to do it right. Many companies partake in this “shiny toy syndrome” and do it all without a plan or strategy in place. Worse, many don’t really understand what to do once they start. They hear about tools, put forth a miserable...

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Social Media Insecurity: What to do When Online Activity Affects Your Offline Relationships

As social media enthusiasts, we often forget that we live in a different type of world than everyone else. We might be more keen to open up to strangers and share our feelings with people we don’t know. It’s the world we’re living in — for us, at least, and it will continue as we spread these ideas to our...

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The Audacity of Free: The Products and Services Edition

Last year, Chris Brogan coined the phrase “the audacity of free” to refer to the entitlement his “friends” feel they have about getting free entry into conferences that he and his team spend months to organize. Somehow, individuals forget along the way that costs accrue when considering the venue, food,...

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