Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

Home >

Posts tagged as:

twitter

No, You Can’t Automate Social Media!

July 7, 2010

Over the past two years or so, social media’s increased popularity has really done something for those assuming that it’s all a “get rich quick” opportunity. The widespread adoption of social media has caused for hordes of “experts” to suddenly come into town assuming that they can totally own this niche. These new “Internet Marketers” take Twitter by storm, using automated Twitter tools in abundance that give them the true appearance of expertise. They are no-name people who all of the sudden have 22,000 followers while following 23,000, but that doesn’t matter because a newbie trying to market his business sees this 5 digit number and gets excited about the opportunities to reach so many people so quickly.

It’s a Utopian mindset but one that clueless business owners step into after following an “expert” and hiring him for services. Many unsuspecting business owners blindly spot the riches of social media based on the appearance of numbers (even though those are usually deceiving). They think, “This guy must be great; he has 30,000 Twitter followers! What’s better than that?”

It’s unfortunately a situation I’ve been picking up more and more on as I see users building their entire social media marketing empire on the basis of automation.

This is a preview of No, You Can’t Automate Social Media!. Read the full post (1779 words, 4 images, estimated 7:07 mins reading time)
Continue Reading93 comments
Read the full article →

7 Truths About Social Media Marketing

April 8, 2010

Even though social media isn’t new to many of us, the world is waking up to this new shiny toy. Thanks to books like The New Community Rules, written by yours truly, Engage, Social Media 101, and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.

But despite the vastness of opportunities that social media affords, it’s just one channel in a series of many. We should still tackle some realities about social media marketing before you get too excited about its potential.

Social Media is Not a Silver Bullet

Social media is currently all the rage because it’s new. But let’s be honest here. It’s really not that new. In fact, I’ve been offering social media services for 4 years now, well before most even knew about the potential of social media or believed in the promise of the technologies. In other words, if you’re diving in right now, you’re out of luck — you’re a late adopter. Do you know what that means? Without creativity in your marketing plan, its will be a lot harder to make a splash.

This is a preview of 7 Truths About Social Media Marketing. Read the full post (2077 words, 4 images, estimated 8:18 mins reading time)
Continue Reading92 comments
Read the full article →

How a Small New York City Hotel Put Itself on the Map through Social Media

March 4, 2010

Did you know that New York City offers more opportunities than the standard tourist attractions? Did you know that there are other hotels beyond the Hyatts, the Hiltons, the Omnis, the Sheratons, and the Marriotts of the world in NYC? I know when my parents come to NYC, they go to what’s familiar. When you go to a conference in Manhattan, you probably seek out hotels that you’ve also heard of. Face it, it’s a competitive landscape out there, especially for tourists who flock to familiar names but perhaps do not realize that there are other options in the city. How does one small hotel possibly compete with these hotel franchises? Is it even possible?

We can say that it is. In fact, the Roger Smith Hotel did it quite successfully. Now known as the “social media hotel” of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. I spoke with Brian Simpson, Director of Social Hospitality, for more insights into how social media became an asset for Roger Smith, and I learned some great things. Brian Simpson is a cancer survivor and discovered Twitter in the spring of 2008 when he endured the grueling process of chemotherapy for a period of 7 months. Twitter, he says, “became my way of talking with a community of people.” He explains that “Twitter allowed me to be social without having to be IRL.” After he joined the Roger Smith staff (as Assistant Director of Food & Beverage), he helped spread Roger Smith Hotel’s amazing stories, including three years of archived video, across the social media space.

This is a preview of How a Small New York City Hotel Put Itself on the Map through Social Media. Read the full post (1461 words, 1 image, estimated 5:51 mins reading time)
Continue Reading54 comments
Read the full article →

Why You Should Have a Secondary Twitter Account

February 16, 2010

As we know, Twitter is an incredibly powerful platform and enables businesses and individuals to build strong relationships with customers and peers. I, too, find that Twitter has been incredibly powerful for me to connect with real life colleagues, readers of Techipedia, family, and everyone in between.

I consider my current @tamar network, though, either quite knowledgeable or clueless and inactive (as in the case of my family — I still love them but they’re not the target audience for my Twitter account, which is rather social-media focused). I’m not sure there’s much “in-between.”

I’m also something of a Twitter purist. My only questionable tweets are actually about business projects (yes, I am NameCheap’s new marketing consultant as Michelle Greer moves onto bigger and better things). I try to limit the types of tweets that I send and keep them professional or relevant to my audience. However, there are times when I actually want to step outside my shell and assume the other parts of my identity I don’t often display under the @tamar persona.

This is a preview of Why You Should Have a Secondary Twitter Account. Read the full post (1470 words, 3 images, estimated 5:53 mins reading time)
Continue Reading97 comments
Read the full article →

Best Internet Marketing Posts of 2009

January 5, 2010

It’s my birthday! And like last year, I have a gift for you.

Every year, I read hundreds (thousands?) of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. And every year, I hand pick the best articles that I’ve read and compile them in a resource that I hope will last a long time. Here’s my list for 2008. Here’s 2007. Here’s 2006. I painstakingly go through these resources with the hopes that these posts will serve as references for you in years to come. Yes, that’s right. Despite the changing landscape, the articles I list here are typically those that I feel are “timeless” in that they could be referenced in the future and still have utility. These posts are not in response to newsworthy events, nor are they displayed in any particular order. They are strategic guides that hopefully will enhance your internet marketing experiences in the future.

Every year, I can only read so many articles. I try to keep this as exhaustive as possible, but even so, I don’t know every great resource. Like last year, I enlisted in help from my followers on Twitter, many of whom gave me some great posts to add to this list. If you’re looking to be included on 2010′s list, you now know what to do.

This is a preview of Best Internet Marketing Posts of 2009. Read the full post (10284 words, 10 images, estimated 41:08 mins reading time)
Continue Reading122 comments
Read the full article →

← Previous Entries

Next Entries →