Say No to Business Marketing Theft with a VPN - Techipedia | Tamar Weinberg

 

Say No to Business Marketing Theft with a VPN

Internet marketing is key to driving business growth. Companies big and small are embracing SEO strategies and are delving deep into the science of social media marketing. The point in doing this is to drive as much traffic to your website as possible. Protecting your traffic data from competitors is just as important to your business as is attracting new clients.

Your competitors can prey on any security vulnerabilities you might have and steal your traffic data. Every cutthroat business has an SEO specialist to help make them the king of their market. In less than a minute these experts can gain access to a company’s traffic data and record the information to analyze later. By analyzing the traffic going into a business website, people can determine what pages are being viewed, where the most hits are recorded and compare a company’s marketing strategies to their website data.

Once a cyber spy knows how much traffic a website gets, they can validate that site’s content and better gauge how much traffic they need to get in order to get similar results. They also have a way to see which SEO tactics you are using, and can launch a counter campaign to sabotage much of the businesses efforts. If you don’t have the right security to protect your self form these hacks, you might as well hold a news conference and share all your marketing secrets to your competitors.

The right weapon for the right job

Finding a good VPN Server that fits well within a company’s budget and that offers an encrypted secure tunnel system will keep sensitive traffic data safe from hackers. The VPN (Virtual Private Network) encrypts Internet traffic for online security and anonymity.

A VPN assists in providing a secure mechanism for encrypting and encapsulating online traffic and sending it through an intermediate network. Data is encrypted for confidentiality and material that might be intercepted on the shared or public networks you use are indecipherable without the correct encryption keys. Your data is further encapsulated with an IP header containing routing information. This creates an impregnable fortress that no hacker or prying competitor will be able to get past.

Types of VPNs

If you do some research on VPN technology, you will come across content that differentiates VPN technologies from one another. A Trusted VPN utilizes private circuits leased from an established communications provider. A Secure VPN is when encrypted traffic is sent over the public Internet. You can even get a Hybrid VPN—a combination of both technologies.

Protect your investment

VPNs are the fortresses that keep your vital data safe from marketing poachers. Not having a VPN for your network is as pointless as leaving the door to your Porsche open with the keys in the ignition. Do some online research and contact a few different providers. Interview them for your business and make sure their product can meet your security needs and help prevent you from becoming the victim of sabotage and marketing theft.

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