The worst possible thing you can do is to slight someone else at the expense of convenience. The result is bad publicity, regardless of the benefits you believe it yields for the short term. If you screw up, it’s a public relations nightmare. Can we say damage control? Here are three cases that were blown way out of...
read moreI must have first heard of Quizlet through Lifehacker. Studying my SAT words (believe it or not, vocabulary is not one of my strong suits) is not as much a distant memory as it is for others who have been out of high school for 8 years. I remember taking classes, buying flashcards, and doing whatever it took to have a decent...
read moreToday, I made a pretty grave mistake that made me feel like JetBlue: working so hard for a long time to build your credibility and then thinking that one big error (and bad timing) could ruin that entire empire you’ve built makes you feel like you should hide under a rock for awhile. When I look back upon my particular...
read moreOne of the biggest mistakes you can do is use terminology that goes over the heads of your prospective clients. Time and time again I am asked to review a website and I end up reading copy that makes me feel stupider than I felt before I visited the site. What the heck are you really selling? How will it benefit me? Why should I...
read moreIt seems so routine (and often a burden) that it is often easily forgotten. But the end result evokes emotions that are priceless. I signed up for a popular service several months ago and didn’t expect to hear from the company after I had signed up. Within two months, however, someone in customer relations touched base with...
read moreThere are thousands of competing businesses. Each can say they offer so-and-so, but there’s going to have to be something that differentiates Company A from Company B. I’ve been observing company behavior and recognize that an important differentiation is when you go above and beyond what is required of your job...
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of The New Community Rules: Marketing on the Social Web.
