Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

From the category archives:

Completely Random

The Productive Online Business Toolbox: My Must-Have Tools

March 22, 2011

As many of you know, I’m a work at home mom who operates as a consultant, ad sales manager for Mashable, and soon-to-be startup founder all from one single Dell laptop which I use as a desktop. Having a home office is both a blessing and a curse; the ability not to commute makes my life easier and saves me about 3-4 hours per day. However, that also means I’m working from morning until night. While some would like to have a defined 9-5 schedule, I do not, and I actually thrive in this environment.

I don’t think that’d have been the case without the web-based toolbox and the PC apps that have saved my life more than once. Hopefully, they’ll do the same for you. Here’s a list of what I use that makes me productive, from time savers to the must have tools that rock my world.

Gmail

I still talk to so many people who use Outlook. It’s a nice tool but it’s not as portable as Gmail, and I stick by it. Here are my tips for the best use of Gmail:

  • Use Gmail as a one-stop destination. Currently, I use Gmail as the exclusive “destination” for 11 email accounts.
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Invasive or Indispensable: The Case of Permanent GPS

October 20, 2010

This isn’t a real post about social media strategy, but it’s an important issue that follows from our social media behavior online. I’m sharing this because I think that despite the controversial nature, it is a significant discussion, especially since I suspect that many of you might have thought differently about this topic 5 years ago.

A friend of mine from high school disappeared two months ago. He left behind a wife and two young children. He eventually resurfaced and was said to be in good physical health. I personally do not know the details, but those periods in the interim were really stressful for all parties involved.

A member of my religious community disappeared. He was an older man, a father and grandfather, perhaps a brother too. He had a large family who cared deeply about him. I started writing this shortly after he was reported missing but before his whereabouts were discovered. Eleven days later, he was found dead in his car.

Over 700,000 individuals in the United States alone are reported missing each year. More than 2,300 people a reported missing each day.

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The Importance of Networking on the Internet

July 27, 2009

This post is a little personal in nature, but I’m sure if you read through the end, you’ll enjoy reading this story as much as I enjoyed telling it. In fact, I’ve been meaning to tell this story for nearly two years.

In the last few years, I’ve taken the liberty of doing more than just blogging — I’ve been trying to get to know the people who have inspired me most (and that list isn’t cumulative!). I don’t necessarily expect to meet with those folks immediately; often, these powerful relationships are formed online, and I then try to learn what I can about the blogger himself/herself and follow up, normally at a conference or industry event. I do my best to put a face to a name — a face that I can see beyond just a digital format.

But sometimes there are surprises in every single meeting.

I decided one day to read more about self-improvement and marketing blogger, Jonathan Fields (and author of Career Renegade). The date was December 12, 2007, and I was excited to hear that Jonathan was a New Yorker like me. According to his blog’s “About” page at the time, you could find him simply by screaming his name in the very large Bryant Park in Manhattan. You know, with 8 million people living in NYC, you’d think this is no big deal, but there’s more to the story.

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Techipedia Redesign is Finally Live

April 2, 2008

After months (and I mean months) of planning, the blog redesign for techipedia is finally live.

This wouldn’t have been possible if not for a few people, so I’d like to thank them for their awesome work.

First, thanks to designer Patrick Winfield of 10e20 for the excellent graphic design work. Pat was very patient, and as you can tell, he did an excellent job. Also, thanks to Chris Winfield for giving me a hand on this project.

Second, the backend coding, for the most part, was handled by web developer Cesar Serna, who also did a fantastic job.

Thank you so much for your hard work!

I know there will still be some tweaks that will be made in the upcoming days, but I’d love your feedback on the new design.

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8 Random Things You Never Really Knew About Me

August 27, 2007

David Dalka from Chicago tagged me in a relatively recent meme, and although I’ve already answered this question once before, I decided that I’d do David a favor and oblige. ;)

It took me a good deal of time to find eight things that people don’t really know about me, but I think I have it…

  1. When I was young, my mother always said I was going to be a lawyer. I guess I always had a disposition for playing devil’s advocate (or fighting for something I firmly believed in). I still do try to make strong arguments, but I’m not an attorney. The closest thing to that was being a private investigator post-college.
  2. I used to read books. A lot. Then, at age 12, I got my own computer. Reading was put on the back burner for about 14 years. I only started picking up books again recently after a close friend suggested that I read some good books.
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