As social media enthusiasts, we often forget that we live in a different type of world than everyone else. We might be more keen to open up to strangers and share our feelings with people we don’t know. It’s the world we’re living in — for us, at least, and it will continue as we spread these ideas to our peers and colleagues, all of whom will likely slowly open up to this world in due time. All paths will ultimately lead to here whether or not these “outsiders” have chosen to accept it yet.
I can empathize with the holdouts. I have family members who are really confused with how omnipresent I seem online, but at the end of the day, they take pride in that. My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. When she found out I was his niece, she became ecstatic. I told her to reach out and I embraced the opportunity to help her. (If you’re hiring for entry level in NYC, let me know and I’ll pass on her info!). Meanwhile, I did my uncle proud. Social media is about helping one another and building real strong friendships, usually around a certain interest or activity.

When you search “Tiger Woods” on a traditional search engine, you will get results which include news stories from major media outlets, links to Wikipedia and espn.com, and Tiger’s official site which happens to be TigerWoods.com. However, a real time search on Tiger Woods will let you see what the public is saying right now about the famous golfer. This is a new type of search, one which gives you a window into the public’s thoughts – in real time.
I met her during my freshman year of college, though she was two years my senior. We’d exchange greetings when we passed in the dormitory hallways. Nine years later, we met again when we were assigned to the same tables at a local luncheon. She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater.





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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Tamar is also the author of 



Social Media Consultant and Tech Geek at Heart