This is a guest post by Ben Plomion.
In Part 1 of our Ultimate Guide to Search Retargeting, we looked at the players involved in this revolutionary tactic, how it works, and the impressive “Power Ups” it can give your marketing effort.
Today, we’re going to look at how to take your Search Retargeting efforts to the next...
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Originally posted on Real Time Email.
Stop your online marketing right now.
Tell me the truth: have you signed up to SEO, PPC, or social media services in the last few years, paid a couple of grand per month for visibility, and found that you were seeing slow uptake but no ROI?
You and maybe one hundred thousand other small...
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This is a guest post by Ekaterina Walter.
There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook. Since 2004 it has grown to over one billion users globally, with over half of those logging on daily. What can we learn from founder and CEO Mark Zuckerberg’s...
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This is a guest post by Jeanne Landau.
It’s not rocket science – response rates and budget optimization are the crux of a successful advertising strategy. But, it is surprising the number of businesses we talk to that don’t have a solid plan in place to track leads and response rates so they can accurately tie results...
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This is a guest post by Ed Baxter.
For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. However I’ve spotted a disturbing trend amongst many marketers who utilize...
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This is a guest post by Sarah Levy.
If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. The world’s largest social networking website for professional workers claims more than 175 million registered members in more than 200 countries and territories around the world —...
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of 
