Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

From the category archives:

Personal

Want to Friend Me on Facebook? Please Use My Public Page or LinkedIn Instead

January 12, 2010

Here’s a truism that Facebook PR is not sure how to readily admit. There really aren’t 350 million members on Facebook. Take my husband’s grandfather as an example. He’s an 89-year-old guy who doesn’t really have his passwords all in the same place, nor does he have an acute sense of hearing to realize that when his grandchildren say “hey grandpa, I’m making a Facebook account for you!” he should respond with “Oh, I already have one.” Consequently, the guy has three Facebook profiles, all of which were created for him by three different members of his family.

Got any family members who boast more than one Facebook profile? You’re likely not alone. Now consider your industry. I have several friends who have both a personal profile and a business profile. These are users who like Facebook but find it rather difficult to merge the personal and professional into one cohesive online identity. I’m sure the internet marketing industry isn’t alone in this regard.

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The Importance of Networking on the Internet

July 27, 2009

This post is a little personal in nature, but I’m sure if you read through the end, you’ll enjoy reading this story as much as I enjoyed telling it. In fact, I’ve been meaning to tell this story for nearly two years.

In the last few years, I’ve taken the liberty of doing more than just blogging — I’ve been trying to get to know the people who have inspired me most (and that list isn’t cumulative!). I don’t necessarily expect to meet with those folks immediately; often, these powerful relationships are formed online, and I then try to learn what I can about the blogger himself/herself and follow up, normally at a conference or industry event. I do my best to put a face to a name — a face that I can see beyond just a digital format.

But sometimes there are surprises in every single meeting.

I decided one day to read more about self-improvement and marketing blogger, Jonathan Fields (and author of Career Renegade). The date was December 12, 2007, and I was excited to hear that Jonathan was a New Yorker like me. According to his blog’s “About” page at the time, you could find him simply by screaming his name in the very large Bryant Park in Manhattan. You know, with 8 million people living in NYC, you’d think this is no big deal, but there’s more to the story.

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Announcing the Newest Social Media Prince

June 3, 2009

Many of you have asked where I’ve been over the past few months.   I recently wrapped up writing a book on social media marketing for individuals to large businesses entitled The New Community Rules (Amazon link) and the book is slated for a late June/early July release.

But in even bigger news, two weeks ago today, I gave birth to a healthy baby boy. Announcing… David Jacob Weinberg!

Little David (who is named after my beloved Grandpa David) has been a bundle of joy so far (and a handful as well, but when are newborns not?!).

Thank you to all my internet friends for your outpouring of support (especially in light of the tweet I sent less than an hour after my son was born); I did so while the doctor was yelling at me NOT to use the phone … but who am I to listen when I was so excited to share such news? And in case you are wondering, my good friend Sam has set up a gift drive, a totally unexpected but appreciated gesture. Thanks Sam — and thanks to those who have contributed!

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Contest: Make a Wish for Someone Else this Holiday Season (and the Power of Blogger Outreach)

December 15, 2008

This is a sponsored post by Sears but the thoughts within are mine and mine alone.

As a blogger, you have the potential to reach a tremendous audience. As an individual, perhaps a company or an entrepreneur who is looking to spread the word about a new product launch, you have the potential to keep marketing costs down by reaching out to bloggers and having them talk about your product. One of the best ways to achieve this goal is through blogger outreach, which typically includes more than just sending out your press release: give the blogger the opportunity to try your product. Send them your book. Or your beanbag chair. Or give them full download rights to your new software product without restrictions.

You can do something else entirely. As part of the Don’t Just Give a Gift, Grant a Wish campaign by the Sears department store, I had the opportunity to participate in a shopping spree to help me or someone else realize our dreams. The idea behind this initiative was that I was given a $500 Sears gift card to “Grant a Wish” for myself, a loved one, or charity. At the same time, I was to photograph my experience in the store.

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Fifteen Years of Online Social Interactions

May 19, 2008

Many tech geeks will often say that their first forays into cyberspace began with a 300 baud modem and a BBS. I’m a little younger than that (finally, I can say that!), but I was an early adopter of social networks from when I first opened my 3.5″ floppy of Promenade (later to be called AOL) and signed up to use the service.

I used Prodigy, but I never was a fan of the randomly generated alphanumeric username and didn’t stick around. On the other hand, my first ever interaction on AOL was with someone who was separated from my social network by only one degree. I was 12 at the time, it was 1993, and AOL cost $5.95/hour (after a flat rate of $9.95 which included 5 hours of online usage).

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