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Search Engine Optimization
This is a guest post by Ben Plomion.
In Part 1 of our Ultimate Guide to Search Retargeting, we looked at the players involved in this revolutionary tactic, how it works, and the impressive “Power Ups” it can give your marketing effort.
Today, we’re going to look at how to take your Search Retargeting efforts to the next...
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This is a guest post by Manish Pandey.
If you’re dreaming of a career in SEO, I have two words of advice for you:
Be. Adaptable.
Seriously, if you don’t have the ability to change course on a dime, the SEO world is going to make your life miserable. That’s because Google changes its algorithm, on average, once a...
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This is a guest post by Ben Plomion, Director, Marketing & Partnerships at Chango.
To most marketers, the term “retargeting” means “Site Retargeting,” the practice of placing display ads in front of people who have previously visited a website.
This is a limited view: Retargeting means Site Retargeting in the same way...
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This is a guest post by Chris Birk.
Social media and the sheer increase in number of content creation platforms has given managers, who specifically monitor a business’ reputation, many new challenges. One of the best descriptions of online reputation came from Matt Polsky on Jason Fall’s Social Media Explorer:
Reputation...
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This is a guest post by Amanda DiSilvestro.
One of the biggest problems for website owners is negative SEO or competitors pointing unwanted links toward their competitions website. Unfortunately, website owners have never had much control when it comes time to fix these unwanted links. The problem is actually quite similar to...
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This is a guest post by Joel Harrison.
The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about.
Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and...
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Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of 
