Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

From the category archives:

Search Engine Optimization

Best Internet Marketing Posts of 2009

January 5, 2010

It’s my birthday! And like last year, I have a gift for you.

Every year, I read hundreds (thousands?) of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. And every year, I hand pick the best articles that I’ve read and compile them in a resource that I hope will last a long time. Here’s my list for 2008. Here’s 2007. Here’s 2006. I painstakingly go through these resources with the hopes that these posts will serve as references for you in years to come. Yes, that’s right. Despite the changing landscape, the articles I list here are typically those that I feel are “timeless” in that they could be referenced in the future and still have utility. These posts are not in response to newsworthy events, nor are they displayed in any particular order. They are strategic guides that hopefully will enhance your internet marketing experiences in the future.

Every year, I can only read so many articles. I try to keep this as exhaustive as possible, but even so, I don’t know every great resource. Like last year, I enlisted in help from my followers on Twitter, many of whom gave me some great posts to add to this list. If you’re looking to be included on 2010′s list, you now know what to do.

This is a preview of Best Internet Marketing Posts of 2009. Read the full post (10284 words, 10 images, estimated 41:08 mins reading time)
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Why SEO is Easier than Social Media Marketing

December 15, 2009

There are a fair number of excellent search engine optimization experts (SEOs) in the wild, but there are countless social media marketing experts, many of whom are self-proclaimed gurus in their field. However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. In fact, I hear the same SEO names every day; I learn of a new “social media expert” twice a day.  Despite this, social media marketing is much more difficult than search engine optimization. Here’s why.

The Quest for Knowledge

What exactly does it take to become a search engine optimization expert or a social media marketing expert? In both of these aspects of search engine marketing, you begin by learning.  As the ideal marketer, you gets your hands on every single search engine optimization and social media marketing book or blog you can possibly find, and then you absorb the information presented within like a sponge. You begin following the experts (you know, the real ones) online. After awhile, you’ll be book smart. You’ll know what to do and what not to do. Hopefully, if you’ve followed the right books, blogs, and people, you’ll be armed with pretty decent case studies and pretty decent material to embark on your own journey.

This is a preview of Why SEO is Easier than Social Media Marketing. Read the full post (1012 words, 2 images, estimated 4:03 mins reading time)
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How To Create the Perfect Facebook Fan Page

December 1, 2009

This article is updated. If you are reading this in 2011, please see the new how to build a perfect Facebook page article.

This is a guest post by Jesse Stay, founder and CEO of SocialToo.com and all around great Facebook Fan Page coder. He’s volunteered to give away a copy of his recent book, FBML Essentials, to two readers. Scroll down to the end of the post for details on how to win.

Marketers love Facebook. With 350 million+ users, a self-promoting and natural way to have people promote your product, and a very active audience full of close friends and family, what’s not to like? If you had any doubt, just go on over to their stats page and see for yourself why it is something you want as part of your marketing strategy.

This is a preview of How To Create the Perfect Facebook Fan Page. Read the full post (1710 words, 4 images, estimated 6:50 mins reading time)
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Best Internet Marketing Posts of 2008

January 5, 2009

Best Internet Marketing Posts of 2008

Today is my birthday, and I decided to give you all a gift that few of you have been highly anticipating for a few months now. My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. I spent about 3 days (and nights) on it (without sleep) and I was quite happy with the turnout. This year, I began starting to write this compilation in the first week of December. The collection begins with posts that start in January of 2008 and have been collected and shared in the last 12 months. Like last year, I’ve grouped them into different categories and written short descriptions on each post. There’s no order to the posts; I’ve used my bookmarks and a variety of social sites and peer recommendations to create this list. I hope this year’s list surpasses last year’s. Let me know how I did in the comments. ;)

Here’s how this works: In the Internet Marketing Best Posts “series,” I take posts that are typically timeless — they’re not confined to a specific event or news occurrence — they’re valuable for the long haul in terms of Internet Marketing and creative strategy. Hopefully, you’ll see that these posts are still relevant in a few years down the road.

This is a preview of Best Internet Marketing Posts of 2008. Read the full post (7869 words, 11 images, estimated 31:29 mins reading time)
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The Great Social Media Traffic Debate: Niche or General Networks?

August 27, 2008

While I prepare to relocate (I’m moving next week!), I was fortunate to have the help of James Duthie, a serial guest blogger from Online Marketing Banter, a blog on social media, marketing, and more.? You can subscribe to more of his ramblings here.

A few weeks ago I wrote a post over at SEO Scoop comparing the quality of search engine traffic against social media traffic. The aim of my little experiment was to test the assumption that search traffic was of a higher quality than social media traffic. And as most would have guessed, the mighty engines prevailed as the superior source of traffic. Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. Some are built for the masses whereas others have tightly defined niche audiences. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? Is traffic from highly targeted niche networks better than traffic from generic networks? (Hat tip to Gab for posing that question to me.) Let’s find out.

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