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Digital Marketing Specialist, Social Media Consultant, and Tech Geek at Heart

Facebook Fans: Are They Worth the Excitement?

This is a guest post by Amanda DiSilvestro. Sometimes when I think of Facebook, I can’t help but think addiction. Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. According to a Nielsen study, in 2010 the amount of time the...

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15 Tips To Optimize Your LinkedIn Initiative

This is a guest post by Lior Levin. LinkedIn has enjoyed explosive growth since its debut in 2003. The real question is whether or not you’re making the most of your LinkedIn efforts and networking in general? LinkedIn is so much more than social networking for businesses and business people – it can totally change how...

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How to Use Social Media Strategy to Reach Mommy Blogs

This is a guest post by Vanessa Van Petten. If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. I run a website for parents written by kids called RadicalParenting.com, and when we first started, we had 2 unique visitors: me and my mom. Since I had no marketing...

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The Life Cycle of a Social Network

This is a guest post by Babu M. Varghese. The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. Later, several other websites such as Classmates.com and Friendster contributed to the development of social networking to help reach our present day scenario,...

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Understanding the Nature of an Event Using Social Analytics

This is a guest post from Marshall Sponder, author of the newly released Social Media Analytics. Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage, which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for...

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Google+: The New Kid on the Block, but is it Too Little, Too Late?

This is a guest post by Shannon Evans Suetos. We live in a time where we learn more about our friends and family through Facebook updates than through any other form of communication. Twitter usually scoops news outlets like CNN, and LinkedIn can open the door to your new dream job. In June, comScore reported that one out of every...

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