What You Need to Start Profitable Online Courses with Kajabi

If you’ve just started exploring online courses as a business, you may have come to realize how difficult it can be to set up everything. There are so many choices, and sometimes far too few.

The Kajabi online course platform simplifies things and gives all you need to start, manage and promote your business.

In this article, get information about what you would need to do to set up a profitable digital business, and how Kajabi helps with that.

Need #1: SEO friendly website and blog

To build an online presence, you’re going to need a professional looking website. Now, most entrepreneurs get this. What most small business owners don’t get however, is that beauty without heart is just a good looking outer shell.

This online surf school is presented on the Kajabi platform.

To get as much traffic as possible through search engines, it’s essential that your website is built for search engines. The thing is, there’s a worldwide problem where web developers are building beautiful websites that are not search engine friendly, although they think they are when they build a mobile responsive website. “Search engine friendly” means so much more than just having a mobile responsive site, so the actual design of a website can get tricky with regards to SEO.

How Kajabi helps

Firstly, the Kajabi package includes a website, which you can customize with your branding, and make it look the way you choose. No need to go find a designer to create one for you.

Secondly, when you create a website through the Kajabi system, you’re getting a search engine friendly website because the platform was built with search engines in mind.

This does not guarantee traffic though: if you understand SEO, you’ll know that content is key, which is why your website comes with a blogging functionality. The more content you add to your site, the more traffic you’ll get via search engines. So. Kajabi helps you by 1) providing a website you only have to tweak to make your own, and 2) ensuring your website is search engine optimized.

From here, the key to more traffic, is understanding how content drives traffic.

Need #2: Online course platform

The next thing you need to start a profitable business, is a platform on which to showcase and sell your course content.

Now, there are various methods of doing this; you could consider buying plugins to add to a WordPress site, or a marketplace that offers many different courses; yours being one of them.

But you will need some way to organize and sell your content online.

How Kajabi helps

Kajabi is built for online courses, but not only does it act as a platform from which to present your content, it comes with a complete suite of functions with which to build an entire online business.

This is what the Kajabi dashboard looks like. Easily set up payment collections from your site.

With this system, your course can include text, images, videos and audio, and you can easily set up acceptance of credit card payments from anywhere in the world.

Need #3: Email marketing software

The foundation of online marketing is email marketing, so in order to grow your business, you’d need email marketing software which allows for autoresponding, email templates and analytics to see what’s working and what’s not. If you wanted to send out course content by drip email, you would also need this functionality.

There are many email marketing companies to choose from, but fiddling around, trying to make them work with a course platform, can be downright frustrating.

How Kajabi helps

Included in the service that Kajabi offers, is email marketing software so you don’t need an additional service which of course, saves you money.

Need #4: Landing pages

In order for your business to succeed online, you have to promote it otherwise no one will know about how you can help them. To market your courses correctly, and to get as many people as possible to sign up, it’s absolutely vital to use targeted landing pages.

A landing page is designed to get people to take the action you want them to take, whether it’s signing up for your online course, or downloading a freebie in exchange for an email address, etc.

How Kajabi helps

An effective landing page relies heavily on human psychology. Obviously, we don’t all have psychology degrees so we can’t all create our own landing pages. Therefore, you would need to hire someone to do it for you, and this can cost a lot.

Choose from a selection of pre-designed landing pages.

Kajabi removes that requirement from you by including landing pages in the package. All you have to do, is tweak ‘em here and there so they look the way you want them to.

Need #5: Social media management

There’s got to be a way to tell others about your awesomeness-ness. Social media is one of the more popular ways to do that. As a start to your online marketing efforts, you’ll need to learn how to use the right channels (according to the types of people you aim to serve) to promote your blog posts and courses.

How Kajabi helps

Kajabi won’t be able to help you with your social media management, but it does supply social media icons for the website and blog you’ll use, making it that much easier to get readers to share your stuff.

Need #6: Analytics platform

When all’s said and done, you’ll need to know if what you’re doing is working, not only in terms of the members of your courses, but also in terms of traffic to your website. You’ll want to know things like:

  • Where are people coming from?
  • Why are they coming to you from where they’re coming from?
  • What locations are they from?
  • What social media channels are bringing in the most traffic?
  • And so on.

How Kajabi helps

You can quite easily use free Google Analytics on your Kajabi website to analyze traffic, and Kajabi gives you information about your courses and members.


As you can see, Kajabi offers an all-in-one solution for anyone looking to start an online course business. Its major features are:

  • Website and blog that is search engine optimized
  • An easy and effective way to deliver your online content
  • Email software for marketing and to drip feed content
  • Landing pages so you can maximize marketing efforts
  • Social media icons on your blog and website
  • Analytics so you can see how you’re doing