This is a guest post from Brad Shorr. A lot of entrepreneurs and midsize firms say they “get a lot of web leads.” However, when asked if they know the source of the leads, they have only a vague idea – and sometimes, no idea at all. How can you tell where to direct your marketing efforts if you don’t know where your leads...
read moreThis is a guest post from Neil Davidson. In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. Any forward thinking business will do well to take note and use video to their advantage. But where do you start? Surely, video marketing must be really expensive, time consuming, and...
read moreThis is a guest post from Andrew Knibbe, Marketing Manager at Flippa. Scroll down for a special offer from Flippa! Patrick Meninga’s post a few weeks back mentioned his experiences in building and ultimately selling his website. Apart from a great how-to on starting up a site, it highlights the growing trend to buying websites...
read moreThis is a guest post by Adam Leiter. We all know that social media is about more than just putting out messages and shouting with a bullhorn. While the copyright may still legally belong to the business, today it’s the audience that truly owns the brand. Social media gives them the power to take content in new directions, thus...
read moreThis is a guest post by Lisa Kalner Williams. Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. The...
read moreThe following is a guest post from Susan Waldes, Senior SEM Manager at PPC Associates. So you think your business is ready to get into paid advertising channels? Or are you into them already? In order to make sure you get the most out of every penny, here are the things you should think about (or should have thought about)...
read more
Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and is Mashable's Global Advertising Director. Tamar is also the author of The New Community Rules: Marketing on the Social Web.
