Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

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Is Your Business Worth An Extra Hour Per Week? 5 Reasons Why Your Business Should Blog

November 2, 2011

This is a guest post by Preston Ehrler.

As a business owner, do I really have time to blog?  I’m a business owner too, and I realize that we are already pressed to our limits for time.  We are responsible for everything, including finding new business, working with our existing customers, interfacing with suppliers, running our books, and infinitely more.  Attempting to convince a business owner that we should add yet another task can understandably seem like a herculean endeavor.  For anything that is going to take more time, the rewards must be tangible and immediate.  As many of us cannot clearly identify what the rewards are that can be reaped by blogging, it is not placed high on the list of priorities.  It should be.

So, you ask, how important could blogging really be for my business?

My answer:  Instead of spinning out a list of theories we’ve heard again and again, what if we looked at blogging from a different perspective?  Employing a new paradigm by utilizing real data, what can we learn about how blogging, coupled with an effectively constructed website, can affect your company?  What, specifically, can we extrapolate?  How do we know blogging is worth the effort?

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How to Use Social Media Strategy to Reach Mommy Blogs

September 8, 2011

This is a guest post by Vanessa Van Petten.

If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. I run a website for parents written by kids called RadicalParenting.com, and when we first started, we had 2 unique visitors: me and my mom. Since I had no marketing budget, I decided to spend all of my efforts partnering with other mom blogs and asking them to post about us. This increased our traffic to over 200,000 uniques per month and exposure through guest posts got us on a number of media outlets like CNN, Fox News and the Wall Street Journal — no PR person involved.

Here is how you can reach out to Mom Blogs:

Make a Target List

You want to start with a list of mom blogs that you like — ones that jive with your brand, are in your target demo, and look like they get medium to high traffic. For example, if you have a product for teenagers you would not want to pick a pregnancy blogger. Here is the list I use. You are welcome to start with this list.

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Best Internet Marketing Posts of 2010

January 5, 2011

Want more than what you see here? Get the monthly newsletter, new for 2011.

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Of course, then, today is my birthday, & it’s a big one. Today, I’m 30.

I started this “best posts” idea 5 years ago & it’s grown huge. 2010 by far was the biggest year yet in the Internet Marketing realm. That’s why this is the biggest post I’ve ever written (with over 10,000 words). In honor of my 30th birthday, I have 300 posts.

Here’s how I do it: I read & review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites & by stumbling upon new items in my feed reader. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter & Facebook followers for their own recommendations. Based on specific criteria, normally actionable takeaways & evergreen content, I review the content & post it here to share with Techipedia readers & new visitors. The content is typically introductory but occasionally more intermediate/advanced, so there’s a mix that should work for everyone.

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7 Deadly Blog Writing Sins

July 15, 2010

This is a guest post by Frank Lee.

These days, many people have started a blog for hobby or business. The trouble is, with so much competition out there, your blog really has to stand out from the crowd. In fact, not only does your blog need to stand out from the average ones that are popping up every day, but you also need to compete with established blogs, with their loyal fan bases, that have been around for years. In short, in order to have any impact whatsoever, good is just not good enough. Your blog has to be excellent.

Your Blog Is Not Getting Traffic?

Maybe you’ve set up a blog to advertise your business. Maybe you’ve set up a blog to run AdSense and earn money from the search engines. Maybe you just have a message you want to share. Whatever your motivation, your blog needs traffic to achieve those goals, and to do that, you need great content.

Today I will share with you some blog writing tips from my own experience that are pure gold, and will have you building traffic, and repeat visitors, in no time!

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Analysis of Five Top Blogs and What You Can Learn from Them

July 1, 2010

Inspired by my recent post on How Young is Too Young?, I was contacted by 16-year-old blogger Onibalusi Bamidele who has guest-written this post.

There is a trend among many new (and even old) bloggers. I discovered many of them tend to quit, lose hope, or even become less dedicated to their blogs when it seems they are not seeing any result for a period of time.

In blogging, however, we all know that there is nothing like overnight success and you will only get what you put into it. If you invest your time and hard work into your blog, then you surely will get something great in return.

This post will analyze five of the most popular blogs on the Internet and will detail a lot of factors about them that contribute to their success; hopefully, you can examine some of the factors and improve on yours.
The following blogs will be analyzed:

  1. ProBlogger
  2. Copyblogger
  3. Daily Blog Tips
  4. Steve Pavlina’s Personal Development Blog
  5. Entrepreneur’s Journey

The following factors will be analyzed:

  1. Their blog age.
  2. Their domain name
  3. Their post type – length, frequency and value.
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