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and Tech Geek at Heart

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Is Your Business Worth An Extra Hour Per Week? 5 Reasons Why Your Business Should Blog

November 2, 2011

This is a guest post by Preston Ehrler.

As a business owner, do I really have time to blog?  I’m a business owner too, and I realize that we are already pressed to our limits for time.  We are responsible for everything, including finding new business, working with our existing customers, interfacing with suppliers, running our books, and infinitely more.  Attempting to convince a business owner that we should add yet another task can understandably seem like a herculean endeavor.  For anything that is going to take more time, the rewards must be tangible and immediate.  As many of us cannot clearly identify what the rewards are that can be reaped by blogging, it is not placed high on the list of priorities.  It should be.

So, you ask, how important could blogging really be for my business?

My answer:  Instead of spinning out a list of theories we’ve heard again and again, what if we looked at blogging from a different perspective?  Employing a new paradigm by utilizing real data, what can we learn about how blogging, coupled with an effectively constructed website, can affect your company?  What, specifically, can we extrapolate?  How do we know blogging is worth the effort?

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How to Build the Perfect Facebook Fan Page, 2011 Edition

April 12, 2011

This is a guest post by Tim Ware, owner of HyperArts. You can follow Tim on Twitter or on Facebook.

With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page.

Much More Screen Real Estate!

In the old Page layout there was really only the Profile Picture and custom tabs where design could be applied.

The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner:

Facebook Fan Page

The Perfect Fan Page Leverages ALL the Available Opportunities

In this article, I will briefly discuss each of the Page areas, as labeled above, where I think Page owners should focus their attention, with an eye to an integrated look and feel, clean and uncluttered.

The Page areas are:

  • Profile Picture;
  • Left-column Navigation;
  • About Box;
  • Likes — Page Favorites;
  • Photostrip;
  • Wall (Custom Tabs).

The above Page areas are great for visual branding (Profile Picture, Photostrip, Custom Tabs), for brand messaging (the About Box), and for both (Navigation tab icons and titles, Likes/Favorites).

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Best Internet Marketing Posts of 2010

January 5, 2011

Want more than what you see here? Get the monthly newsletter, new for 2011.

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Of course, then, today is my birthday, & it’s a big one. Today, I’m 30.

I started this “best posts” idea 5 years ago & it’s grown huge. 2010 by far was the biggest year yet in the Internet Marketing realm. That’s why this is the biggest post I’ve ever written (with over 10,000 words). In honor of my 30th birthday, I have 300 posts.

Here’s how I do it: I read & review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites & by stumbling upon new items in my feed reader. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter & Facebook followers for their own recommendations. Based on specific criteria, normally actionable takeaways & evergreen content, I review the content & post it here to share with Techipedia readers & new visitors. The content is typically introductory but occasionally more intermediate/advanced, so there’s a mix that should work for everyone.

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Why Most People Fail in Social Media

October 13, 2010

Tools are a wonderful part of today’s information age, but if you’re going to use “social networks” or that thing we call “social media,” it’s important to remember the common denominator: the social. Without an understanding of your community and an understanding of the influencers, you’re destined for failure. There’s no question about it.

Networking is the key component for social media success

Social networks become popular because of the people using them. Social media “experts” recommend Twitter and Facebook because they know there’s a critical mass there to reach a desired audience. Of course, there are other sites, but these individuals know one thing: that there are people there who are willing to listen, just as long as you are willing to make a true effort to interact. You need to work to see results.

Even experts do not always understand this critical fact.

George, a representative of a UK social media agency, emailed me last month to tell me to check out his company’s blog. He also made the request that I link to his site with “social media agency [companyname]” if I ever like what I see.

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How to Use Facebook for Business and Marketing

May 5, 2010

Welcome searchers! If you’d like help with your social media strategy, including Facebook and Twitter outreach, please feel free to contact me for social media consulting.

As much as Facebook may not be kind to businesses, it’s still a tremendously valuable business tool. After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Therefore, it’s a force to be reckoned with. Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing.

Profile Page versus Fan Page

The average Facebook user uses Facebook not for business but for personal communications. I am one of those users. In fact, I explain my Facebook usage by stating that if you want to follow me in a professional capacity, you can use one of my two fan pages. Simply stated, for a business, you should create a Fan Page. Want one? Go here. If you are officially representing your company, you’d want to create an Official Page.

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