Digital Marketing Specialist, Social Media Consultant,
and Tech Geek at Heart

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The Productive Online Business Toolbox: My Must-Have Tools

March 22, 2011

As many of you know, I’m a work at home mom who operates as a consultant, ad sales manager for Mashable, and soon-to-be startup founder all from one single Dell laptop which I use as a desktop. Having a home office is both a blessing and a curse; the ability not to commute makes my life easier and saves me about 3-4 hours per day. However, that also means I’m working from morning until night. While some would like to have a defined 9-5 schedule, I do not, and I actually thrive in this environment.

I don’t think that’d have been the case without the web-based toolbox and the PC apps that have saved my life more than once. Hopefully, they’ll do the same for you. Here’s a list of what I use that makes me productive, from time savers to the must have tools that rock my world.

Gmail

I still talk to so many people who use Outlook. It’s a nice tool but it’s not as portable as Gmail, and I stick by it. Here are my tips for the best use of Gmail:

  • Use Gmail as a one-stop destination. Currently, I use Gmail as the exclusive “destination” for 11 email accounts.
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10 Social Media Tools To Help With Your Crowdsourcing Efforts

December 31, 2009

Since we’re about to jump into 2010 (that’s “twenty ten,” everyone), I wanted to ring in the new year with something that will hopefully kick start your collaborative efforts. This is a guest post from Shevonne Polastre, who wrote this article on behalf of TopHost.Gr, a Greek web host that offers shared hosting.

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. It’s a model that is based on many people contributing to an idea, product, or service that would have usually been done by one person. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation. There are three main reasons why this model works:

  1. Crowdsourcing builds competition – In an environment where one person is the one having the power to build something, mediocrity is usually the final result. When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. As they saying goes, competition breeds excellence.
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